Ewald Tractor Co. was founded by Herbert John Ewald, Sr. in November 1948 along with his oldest son Herbert John Jr. (Red). The company was a Ford Tractor dealer and was originally located in downtown Seguin by the courthouse.
During the early sixties, Herbert's youngest son, Henry came on board and worked alongside his brother Red in Seguin and also at a satellite location in Karnes City. By the late sixties, Red managed the Karnes City store, while Henry took over operations in Seguin.
By 1972, Henry had purchased the business from his father and moved the store to the west side of Seguin on Interstate 10.
Henry operated the dealership there for many years, enduring the hardships of the mid-eighties by travelling throughout the country, buying used tractors and shipping them back to Seguin for resale.
By 1989, most other tractor dealers in the area had closed their doors due to a record drought and poor economic conditions throughout Texas.
It was this same year that Ford Motor Company sold their tractor division to the Fiat Group, which later renamed the tractor line New Holland. At the same time, Henry added the Kubota line of tractors and equipment to the store in Seguin.
Also during these years, Henry's son Herbert John Ewald III (John) began working at the dealership as a mechanic's helper and delivery person.
In 1996, after graduating from Texas Christian University, John returned to the dealership and began work as a technician, then later as an equipment salesman. By 1999, John earned the title Sales Manager and convinced his father it was time to expand.
In 2000, Henry retired from the business after almost 40 years and turned over management to his son John. That same year, Ewald Tractor purchased the assets of Greater Southwest Equipment: a San Antonio-based Kubota dealer with two locations in San Antonio and Floresville.
In 2003 the San Antonio location was moved to a new building just south of Boerne on Interstate 10. In 2005, the Floresville location was also moved to a new building just north of the city on Highway 181.
In 2014 the assets of Lanford Equipment of Austin and Marble Falls were added to the Ewald Kubota family. In Austin, a new store was built on Hwy 71 4 miles east of Austin Bergstrom Airport in Del Valle. The Marble Falls store moved to 5522 N. Hwy 281, north of the city.
John continues to run the business today as the third generation owner. With more than 50 employees and a 60 year history, Ewald Tractor is one of the few family businesses remaining where people can still find the same personal attention the way it was 60 years ago