Since its founding, Kubota has always worked closely with society. Here we will describe our activities’ impact on the world and our relationship with our stakeholders.
Committed to Social Development through Products and Technology
Our founder, Gonshiro Kubota, was the first to successfully produce iron pipes in Japan. Throughout that process he faced many difficulties, but in his heart he constantly kept a sense of mission for society.
Since then, we have pioneered technologies and released truly useful products to meet customer needs, and devoted ourselves to manufacturing to be useful for the good of society.
Kubota Agricultural Machinery Solves Labor Shortages and Improves Efficiency
As economies around the world develop, many areas see trends in serious labor shortages due to the outflow of rural populations to urban centers. Agricultural machinery can solve this problem by addressing the need to perform work as efficiently as possible on vast farms. Kubota develops equipment that provides optimal solutions to specific needs in order to support agriculture throughout the world.
Developing Water Infrastructures that Withstand Natural Disasters
Having started as a producer of water pipes in Japan, Kubota has contributed to the development of water infrastructure from its founding to this day. So that safe water can be delivered even after an earthquake or other natural disaster occurs, we will continue to develop our technologies to protect vital lifelines.
Supporting Urban Environments with Small-Sized Construction Equipment
The cities in which we live and work are kept functioning through planning and regeneration: constructing and tearing down buildings, repairing roads, and other daily maintenance work. Kubota specializes in small-sized construction equipment that works in tight spaces to support urban environments.
Our Mission is to Continue Supporting the Future of the Earth and Humanity
Kubota has offered outstanding products, technologies, and services in the areas of food, water, and the environment, and we have made our corporate philosophy to support the prosperous lives of humans while protecting the environment of this beautiful earth.
We will position this corporate philosophy at the core of our management approach, and contribute to the development of society through our businesses.
Past, present, and future,
Kubota will always be a part of society.
Businesses that contribute to the development of countries and communities, and to the lives and wellbeing of the people who live there.
This aspiration has been unchanged since our founding, and we will keep it in our hearts as we pursue our various activities.
Living with the Global Environment
Our businesses are supported not only customers, but also our many stakeholders and local communities. And the Earth is an important partner to us, as it provides us with the materials and energy we need to make our products. So that we may coexist and prosper with the environment, we are conducting a variety of activities with consideration for the Earth as a whole, and for local environments as well as the natural environment.
Living with Society
In addition to contributing to society through our business activities, we provide support as a member of both the international community through water and environmental projects overseas, including construction of wells in India. We are also working to promote diversity, approach management in a way that leads to the creativity of our diverse human resources, and other means to build relationships of trust with our stakeholders.
Building Frameworks to Make It All Possible
Building frameworks to achieve these goals is one of the most important elements for the sustainable development of society and our businesses. Kubota will strengthen its corporate governance in order to aim for faster response to changes in our operating environment and greater transparency in management, as we aim to become a corporate group that is truly trusted and respected as a member of society.