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Kubota Invests in Israeli Agritech Business — SeeTree Systems Ltd., Monitoring the Health of Trees for Fruit Farmers —

December 9, 2020

Kubota Corporation

Kubota Corporation (Headquarters: Naniwa-ku, Osaka, Japan; President and Representative Director: Yuichi Kitao; hereinafter, "Kubota") announced today that it has taken a stake in SeeTree Systems Ltd. (hereinafter, "SeeTree"), an Israeli startup offering fruit farmers focused on high value crops, an AI-based service which provides visibility into the health and productivity of any individual tree at any time, and over time.

  • Citrus orchard in Brazil

Background and investment rationale

  • In order to promote open innovation through partnerships with external organizations, Kubota established its first Innovation Center in Japan in June of 2019. To meet the different needs of the different regions, a second Innovation Center was established soon afterward in the Netherlands focusing on Europe and Israel.
  • Its recent investments in four startups have allowed Kubota to deepen its knowledge of advanced agritech and its business models, thus accelerating the development of its innovative business solutions in the agriculture sector. The fields of fruit and vegetable cultivation, in particular, have shown a slower adaptation of advanced agricultural machinery compared to cereal culture and thus offer exceptional growth potential.
  • SeeTree offers large-scale farms a service to monitor and manage the health of each single fruit tree from images taken by drones and sensors on the ground. Although there are other businesses that offer an analysis service of aerial images taken by drones, only SeeTree can gather data on individual fruit trees, monitor their health, and store the detailed data chronologically using unparalleled AI-generated algorithms.
  • Furthermore, by combining the data with diagnoses by in-house farming experts, SeeTree offers customers advice on the health of trees, when to replace fruit trees and for example generating spraying advice maps, thus making a significant contribution to improvements in the quality, yield and usage of chemicals for a sustainable fruit production.

About SeeTree

Company name SeeTree Systems Ltd.
Establishment 2017
Location Tel Aviv, Israel
Business Provision of an end-to-end service to manage and optimize the health and productivity of fruit trees.
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