The Kubota Group respects the cultures and customs of each country and region in which it conducts business, and endeavors to establish relationships of trust with local communities. Moreover, Kubota proactively engages in social contribution activities in order to fulfill its responsibilities as a corporate citizen.
In an effort to contribute to society in the areas of food, water and the environment, Kubota commenced the Kubota e-Project in FY2008.
Kubota promises to continue to support the prosperous life of humans while protecting the environment of this beautiful earth. Through this promise to everyone, Kubota seeks the understanding and cooperation of its stakeholders as it contributes to the creation of a sustainable society.
Kubota supports efforts to restore abandoned farmland throughout Japan by offering agricultural machinery.
This program aims to deepen understanding of agriculture and promote emotional education opportunities through rice growing experiences such as rice transplanting and harvesting as well as tasting the harvested rice.
Efforts are made to expand opportunities to generate awareness of fresh and processed food products that are the pride of each region of Japan.
Kubota makes every possible effort to reduce the number of people who do not have access to safe water. To this end, Kubota is supporting the construction of wells in India being undertaken by an NGO that has been active in Asia for many years. Six wells were completed as of 2016.
Kubota employees volunteer in community beautification and cleanup activities throughout the region. Since 2008, when company-wide involvement started, approx. 8,000 people have participated in this program each year.
Kubota participates in the "UCHIMIZU" (sprinkling water on the ground) project jointly with community residents, thereby contributing to anti-global warming initiatives.
Kubota sponsors the "TERRA-KOYA" summer camp, which enables children to experience the abundance of nature as well as learn about the importance of the global environment. Since this program began in 2007, a total of 205 children have participated in it.
Kubota Sun-Vege Farm Co., Ltd. engages in hydroponic cultivation of vegetables in order to create an environment that allows people with disabilities to work actively. At present, 12 people with disabilities are employed at Sun-Vege Farm.
This program provides opportunities for young people, who will be responsible for future generations, to learn how to engage in issues related to food, water and the environment by teaching them about farm machinery, mechanisms for purifying water, etc.
In the field of food, water and the environment, Kubota admires individuals and groups working on solutions for social issues at the grass-roots level in Japan and overseas, and sponsors activities that honor them publicly. Kubota has sponsored the Mainichi Earth Future Prize, which began as the Mainichi International Exchange Prize in 1989. Since it was renamed in 2011, a total of 344 individuals and groups have applied for the prize.
KUBOTA Active Lab offers participating high school students the opportunity to learn on their own about topics concerning food, water and the environment. Kubota has sponsored this program since 1985, accepting 50 to 60 participants each year.