At Expo 2025 Osaka, Kansai (Expo 2025) which kicked off in April 2025, countries from all over the world are offering exhibitions with their visions for the future. In this series called “Where the World and Kubota Intersect,” we focus on the social issues that have become apparent through this Expo and look closely at the ways Kubota is involved in solving them.
The first installment showcased Turkmenistan and Switzerland, two countries with distinct natural environments and historical backgrounds. We looked at the challenges of food, water, and the environment and Kubota’s approaches for them.
In this second installment, we will look at Denmark, an environmentally advanced Nordic country, and Türkiye, a country at the intersection of Europe and Asia. How do Kubota technologies intersect, and how are we working together to chart a course to the future? We will explore some of these aspects through the international stage of this Expo.
The Republic of Türkiye: The Heyday of Civilizations and Technologies That Carry on Their Glory
Azıcık aşım, kaygısız başım
(A little food, but no worries): Turkish proverb
Bridging the eastern and western sides of the Eurasian continent, Türkiye has long served as a meeting point for diverse civilizations to interact and influence one another. The Anatolian Plateau is dotted with archaeological sites that convey the workings of ancient human history, such as the ruins of Göbekli Tepe, believed to be the world's oldest temple, and the unusual rock formations of Cappadocia. And having passed through the Roman, Byzantine, and Ottoman Empires, the culture and architecture of each era remain in rich reminders throughout the country.
The theme of the Türkiye Pavilion at the Expo is “Heyday of Civilizations.” Symbolized by the sun and moon on the Turkish and Japanese flags, its architectural design and presentations weave together a narrative of the country’s history, from Göbekli Tepe to the Ottomans.
The wave-patterned façade symbolizes the Mediterranean and Black Seas, while the illuminated crescent moon and star above the entrance reflect Türkiye’s national pride. Inside, the Kün-Ay symbol representing the moon and sun along with an art installation featuring trees coated with boron, a resource Türkiye has in abundance, lead visitors into the space between light and shadow connecting more than 10,000 years of the country’s historical knowledge and its vision for the future.
As part of Türkiye’s efforts to realize its vision for the future, it has begun taking on the challenge of sustainable agriculture in its semi-arid southern region, an effort being assisted by technologies from Kubota. Specifically, Kubota has supplied pumps and piping systems for pumping stations, large self-propelled sprinklers, and drip irrigation equipment and materials, along with technical guidance for local staff. These advancements in agricultural technology through irrigation have resulted in crop cultivation with higher added value. In particular, the long daikon radish, which previously had not been grown in Türkiye, is earning high praise in restaurants and other venues. Kubota’s efforts can be called part of the driving force behind this new approach to agriculture.
Türkiye and Japan share another common experience: both are earthquake-prone countries. Following the 2023 earthquake in Türkiye, the Kubota Group donated a total of 30 million yen. This aid went beyond disaster relief and served as an expression of solidarity from a country that knows the horror of earthquakes, with hopes for fast reconstruction and recovery.
In this vibrant country layered with the history of thriving civilizations, Kubota’s technologies are taking root to support the vital needs of food, water, and the environment.
The Kingdom of Denmark: An Intersection of Farming and Lifestyles, Environment and Design
“Hvo intet vover, intet vinder”
(Nothing ventured, nothing gained): Danish proverb
The Nordic country of Denmark is promoting the building of a society with exceptional well-being and environmental standards, centered on coexistence with nature. Along with integration of wind power and high recycling rates, the concepts of sustainability and functional beauty are deeply woven into everyday life.
The Nordic Circle, the region’s pavilion at Expo 2025 Osaka, is a space that truly brings this challenge to life.
The wooden structure, created jointly by five Nordic nations including Denmark, was designed by Italian architect Michele De Lucchi. It evokes the charm of a traditional Nordic barn. The design allows natural breezes to flow through, ensuring a comfortable atmosphere without the need for air conditioning. In doing so, the architecture itself delivers a quiet but powerful expression of harmony between people and the environment.
The pavilion features exhibition space that spans 1,200 square meters, with a height of 17 meters. It showcases each country’s initiatives on the themes of nature, lifestyle, and innovation. The space is wrapped in a circular screen made of rice paper, letting visitors experience ambient temperature and aromas along with Nordic seasons and lifestyles with all five senses. It also has a shop with Nordic furniture and fashion brands, as well as a rooftop terrace restaurant offering authentic Nordic flavors, reflecting the regional philosophies of design and lifestyle in every detail.
Among the Nordic nations, Denmark is known for its agricultural exports. About 60% of the country’s land area is used for farming, supplying all of Europe with grains, dairy products, pork, and other products. While the number of farmers is declining, farms are becoming larger and more efficient, so productivity is actually increasing.
With the aim of both advanced technology and environmental harmony, Kubota has partnered with Danish startup Agrointelli to bring Robotti, the autonomous agricultural robot for cultivation of high-value-added crops, to market. This robot features a 72-horsepower Kubota engine and automatically performs multiple tasks including sowing and weeding, supporting sustainable farming.
In addition, the city of Kerteminde, a popular town for summer holidays, is home to one of the Kubota Group’s production sites. Machinery is being produced here amidst abundant nature and a laid-back lifestyle.
Quietly yet dependably delivering harvests: Kubota’s endeavors will continue to work in harmony with the natural landscape of Denmark.
With wisdom passed down through civilizations, ingenuity that supports lifestyles, and technologies that pave the way for the future, Türkiye and Denmark may have different environments and cultures, but each has carefully crafted their own approaches to “Designing Future Society for Our Lives” and raising the question of how to respond to the voice of the Earth.
Kubota does not treat the happenings in distant lands as “distant matters”. We go and see them firsthand, feel what is happening, and join hearts with the people who work there, discovering potential issues and searching for solutions together.
And from here, doors to other lands will open.
