Planetary-conscious food and agriculture
Through the World Expositions, where
technologies and ideas from around
the globe gather to address global challenges,
Kubota has shared its vision for
the future of food, water, and the environment.
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View the
Expo 2025 exhibits EXPO 2025 Planetary-conscious food
and agriculture -
View the EXPO 1970 exhibits EXPO 1970 Bountiful harvest
Theme of the Expo 2025
In exchange for our development,
humanity has continued to place a heavy
burden on the global environment.
Having built advanced sciences capable
of altering life itself, we must humbly
acknowledge that humanity is but one
part of the ecosystem. At the same time,
we must recognize our
responsibility to
use the very science and technology we
have created to
carve out a sustainable
future, and to take action accordingly.
Against this backdrop, Expo 2025 Osaka,
Kansai is being held
under the theme
“designing future society for our lives.”
Kubota’s thoughts
At the “Future Life Expo: Future City” pavilion,
Kubota reflected
on the past, present, and future of food
and agriculture,
aiming to explore
possibilities for creating
a future of
“planetary-conscious food and agriculture,”
where everyone can enjoy
food and live richly.
Human Progress and
Agricultural Development
Agriculture, which supports our food,
has changed in form along with the
development of society.
Beginning with ancient hunter-gatherer societies, we have passed through
agrarian, industrial and information societies, and are about to usher in
a new society. We will introduce the agriculture of each era, and Kubota’s
vision for the future of food and
agriculture.
Kubota’s challenge
toward
realizing
planetary-consciousness
Realize a society with closer relationships
between people and agriculture,
people and food, and people and the Earth.
Initiatives for the future
Here are the future-oriented initiatives
we carried out through
Expo 2025 Osaka, Kansai.
Theme of the Expo 1970
From the late 1950s, Japan grew
rapidly wealthy through its period of
high economic growth. At the same
time, however, serious social problems
arose, such as air pollution and the
destruction of nature.
Against this backdrop, Expo 1970 in
Japan was held
under the theme of
“progress and harmony for mankind.”
Kubota’s Thoughts
With its business focused on food,
water, and the environment, and with
a longstanding emphasis on harmony
with nature, Kubota participated
independently as the Kubota pavilion.
Through its architecture and exhibits,
Kubota expressed the idea of harmony
between nature and society.
