Kubota For Earth, For Life

Envisioning a carbon-neutral future
and a recycling-based world
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Envisioning a carbon-neutral future
and a recycling-based world

A Sustainable Society in Harmony
with Nature Connecting
Food, Water, and the Environment

A Sustainable Society
in Harmony
with Nature Connecting
Food, Water,
and the Environment

Providing people all over the world with the food and water they need to live and the infrastructure that supports their lifestyles. Sustaining nature's cycles without burdening the environment, which is the foundation that supports our lives. And ensuring the sustainability of these for the future. KUBOTA SMART VILLAGE is a concept that links solutions to realize a prosperous society and cycle of nature.

Providing people all over the world with the food and water they need to live and the infrastructure that supports their lifestyles. Sustaining nature's cycles without burdening the environment, which is the foundation that supports our lives. And ensuring the sustainability of these for the future. KUBOTA SMART VILLAGE is a concept that links solutions to realize a prosperous society and cycle of nature.

Reducing environmental impact
to achieve a recycling-based world

Reducing
environmental impact
to achieve a
recycling-based world

Kubota believes that building a recycling-based world is necessary for both achieving a prosperous society and sustaining nature's cycles. Kubota Smart Village is our concept for a sustainable approach to food, water, and resources that reduces the burden on the Earth's environment.

Kubota believes that building a recycling-based world is necessary for both achieving a prosperous society and sustaining nature's cycles. Kubota Smart Village is our concept for a sustainable approach to food, water, and resources that reduces the burden on the Earth's environment using three solutions.

Vision
The Vision for the KUBOTA SMART VILLAGE

As an “Essentials Innovator for Supporting Life,”
Kubota will Realize a Prosperous Society
and Cycle of Nature

As an
“Essentials Innovator
for Supporting Life,”
Kubota will Realize
a Prosperous Society
and Cycle of Nature

KUBOTA SMART VILLAGE is a society that realizes Kubota's vision of a Prosperous Society and Cycle of Nature. It offers thoughtful solutions to each issue that communities face, and will expand gradually from towns to cities, countries, regions, and eventually throughout the Earth. We believe this will lead to the realization of sustainable communities where people can live with peace of mind.

As an “Essentials Innovator for Supporting Life,” supporting food, water, and the environment, which are the foundations essential for people's daily lives, Kubota aims to realize a prosperous society and cycle of nature.

KUBOTA SMART VILLAGE is a society that realizes Kubota's vision of a Prosperous Society and Cycle of Nature. It offers thoughtful solutions to each issue that communities face, and will expand gradually from towns to cities, countries, regions, and eventually throughout the Earth. We believe this will lead to the realization of sustainable communities where people can live with peace of mind.

As an “Essentials Innovator for Supporting Life,” supporting food, water, and the environment, which are the foundations essential for people's daily lives, Kubota aims to realize a prosperous society and cycle of nature.

Our abundant lifestyles are made possible by the Earth's resources.

But population growth, economic development, and systems of mass production and mass consumption have seriously impacted the planet.

These problems are not concers of a faraway time or place. They are happening now, and they will impact our lifestyles in major ways.

This video explains the current state of the environment and what needs to be done.

KUBOTA SMART VILLAGE is our concept that contributes to the realization of a recycling-based world by supporting sustainable systems in food, water, and resources.

See Sustainable Systems for Food, Water, and the Environment
Related Information
Smart Agriculture
Smart Agriculture
Smart Water Solutions
Smart Water Solutions
Resource Circulation Solution
Resource Circulation Solution
Agriculture
Agriculture
Water
Water
Environment
Environment
GMB 2030
GMB 2030
Kubota Global Identity
Kubota Global Identity
Sustainability
Sustainability

Our Solution

The Solutions that Support the KUBOTA SMART VILLAGE

A Sustainable Platform Essential for Everyday Life

KUBOTA SMART VILLAGE is a concept that provides total solutions in the fields of food, water, and the environment, which are indispensable for people's daily lives, in aspects of both hardware and software using the latest technologies including AI and IoT. We will build a sustainable platform that realizes steps ranging from food production to distribution and sales, water purification and reuse, and waste treatment and recycling.

Our Solution | 01

Smart Agriculture Solution

Utilizing ICT, robotics technologies, and AI, this solution realizes ultra-labor-saving through automation of agricultural machinery and improves crop quality and productivity through data-driven precision farming.

And from those who make the food to those who eat it, the system will realize a sustainable food value chain using a platform that connects all food-related people, things, and information. This will also help to reduce food loss.

Our Solution | 02

Smart Water Solution

From upstream/downstream infrastructure to river and agricultural water management, water product data obtained through IoT will be utilized in the best possible ways using AI. From pipeline management to equipment management, we will contribute to building a water and environmental infrastructure that is both sustainable and resilient to natural disasters.

Our Solution | 03

Resource Recovery Solution

Waste generated from agriculture, industrial activities, and everyday life is sorted at advanced levels using AI. By recovering and reusing valuable metals and energy from waste, we will reduce environmental impact and help to build a circular economy and achieve carbon neutrality.

Our Challenges

The Challenges that the KUBOTA SMART VILLAGE Anticipates

Solving the World's Food, Water, and Environmental Issues and Addressing Megatrends

Food, water, and the environment: These are the foundations of our daily lives, but the circumstances surrounding them are becoming more serious and more complex worldwide. In light of this, what are the issues that Kubota seeks to resolve? Here we explain the vision of a society that the KUBOTA SMART VILLAGE will achieve.

Global Population Approaches 10 Billion
Severe Food-related Issues

The world's population is expected to grow from 8 billion in 2022 to 9.7 billion in 2050, and then to 10.4 billion by 2100.*1 This growth, along with economic development, will impact the lives of people in a variety of ways.

*1. United Nations "World Population Prospects 2022"

01

First, global demand for food is projected to reach 1.7 times the 2010 levels in 2050.*2 Demand for productivity and efficiency improvements in farming will also increase.

*2. Ministry of Agriculture, Forestry and Fisheries, "Global Demand for Food in 2050 (September 2019)"

Aging Farming Populations and Labor Shortages

However, the agriculture that provides food faces worldwide issues, such as labor shortages and an aging workforce. In Japan, there were 1.778 million core persons mainly engaged in farming in 2012*1, but in 2022 there were only 1.226 million*2. Of the latter number, 866,000 (about 70%) were age 65 or older, the average age being 68*2.

*1. Ministry of Agriculture, Forestry and Fisheries "Survey on Agricultural Structure and Movement" (2012 data)
*2. Ministry of Agriculture, Forestry and Fisheries "Agricultural Labor Statistics" (2022 data)

02

Increasing Global Demand for Water and Aging Infrastructure

Along with food, water demand is increasing globally each year as the population grows. This demand is projected to increase by about 55%*1 from 2000 levels to 2050.

*1. OECD Environmental Outlook to 2050（2012）

03

Meanwhile, the aging of the infrastructure that provides this water supply has become an issue in recent years, particularly in developed countries. Even in Japan, which has a high rate of water supply penetration, most of the pipelines were laid during the postwar economic growth period. The percentage of pipelines that have exceeded their legally designated 40-year service life is increasing every year. The United States and Europe are also facing similar issues*1.

*1. American Society of Civil Engineers 2017 Infrastructure Report Card
*2. Documents of staff meeting of national water suppliers (2021)

The Four Megatrends in Kubota’s Focus

To realize Kubota's vision of a prosperous society and cycle of nature, we believe we must respond to these kinds of issues as well as megatrends that cause major changes throughout the world. Kubota focuses on four megatrends: two in particular are carbon neutrality, which is our 2050 goal, and a circular economy, which achieves both economic growth and resource circulation.

04

Our Approach

Features of the KUBOTA SMART VILLAGE

Collaboration and Recycling Generate New Value

Kubota's business domains are food, water, and the environment. They are intricately connected, and they impact our daily lives. We see them not as separate concerns, but as a whole, and by collaborating on solutions and recycling resources, we provide new value to society.

Big Data Above and Below Ground Enabling Collaboration on Solutions

Through our businesses in food, water, and the environment, Kubota has accumulated expertise and data in various fields over the years.

01

From agricultural information such as climate, soil, and farming operations that we have gathered through development of agricultural machinery, to various kinds of water-related information from water quality management and infrastructure building, we have acquired big data on food, water, and the environment in the range several meters above and below ground.

We are building the platforms to connect this big data and utilize it in multiple solutions across our business domains using AI.

By linking solutions that perceive food, water, and the environment as a single whole, we will generate a synergy effect that leads to new solutions and new value.

Experience How Solutions are Connected

One-Stop Hardware & Software Solution

Along with information accumulated over the years from our food, water, and environment businesses, Kubota's IoT-equipped agricultural machinery and water infrastructure products collect the latest data on farm work details and operating conditions.

02

 

This information is fed back to the data linkage platform so that our stock of big data several meters above and below ground is always up to date. This improves the precision of our forecasting and control capabilities.

We develop and manufacture both the software, including our data linkage platform, as well as the hardware, including machines that operate in the field, and we connect this hardware and software. Our advantage in being able to provide this one-stop service is also being applied in the KUBOTA SMART VILLAGE.

Recycling Resources for a Prosperous Society and Lower Environmental Burden

To achieve both prosperity in society and the recycling of resources, the KUBOTA SMART VILLAGE provides solutions that circulate various types of resources to use them more effectively.

03

Kubota's water and environment solutions are involved in steps in the water cycle from intake to discharge, providing the foundation for safety and security in water processes.

Kubota uses IoT and data to efficiently utilize water and to monitor, diagnose, control, and predict issues with water infrastructure. This contributes to problem-solving and improvements in the cycle.

Waste generated through agricultural work and water treatment will also be recycled as energy and resources using Kubota sorting and processing technologies. We will effectively utilize our limited and precious recourses to realize a sustainable society that places less burden on the environment.

Experience Circulation and Utilization of Resources
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