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Kubota Smart Agriculture

Revolutionizing productivity in farming through Agriculture x ICT

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Agriculture × ICT

Giving hope for the future of farming.
Smart agriculture
by Kubota

Since its founding, Kubota has worked closely with farmers and taken a serious approach toward agricultural issues in Japan and other countries.
Changing the future of farming through its original concept that combines data utilization with automation.
Kubota will keep moving forward with challenges and solutions.

Our Challenge

Agriculture in Japan faces many challenges

Japan’s population is aging. The average age of farmers in Japan is 68. The number of households with commercial farmers* has fallen drastically from 2.3 million in 2000 to 1.3 million in 2015, and is projected to decrease by half of that figure in the next ten years. Along with these trends, the problems of farmers giving up farming and outsourcing farm operations to others, along with cancellations of farmland that has been left fallow, have resulted in an increasing proportion of professional farmers and farming groups with little experience. With farmers facing a diverse array of challenges including proper management of fields** scattered over large areas, improving crop yield and quality, reducing cost and labor, and creating higher added value for produce, support for farmers has become an urgent issue.

“Farmers” refers to households engaged in farming and managing cultivated land of 10 a or more, or earning at least 150,000 yen per year from sales of agricultural products. “Commercial farmers” means farm households managing cultivated land of 30 a or more, or earning at least 500,000 per year yen from sales of agricultural products. (Source: Ministry of Agriculture, Forestry and Fisheries)
**Fields: Areas of farmland on which crops are raised.

Smart Agriculture

The skills that turn agriculture into a stronger business

In order to solve the issues facing agriculture in Japan and grow it into a stronger and more appealing business,
we will need to further popularize the use of smart agriculture, which utilizes robotics and ICT to offer ultra-labor saving and higher quality in production.
Kubota became one of Japan’s first agricultural manufacturers to begin full-fledged research into smart agriculture.
Today we are developing and provide solutions that enable highly profitable farm management.
From cultivation to operational management, we are working toward advancements that generate a wide range of benefits.

Smart Agriculture

Next-generation farming to realize ultra-labor saving and high quality production by utilizing ICT and
robot technology.

  1. Realization of ultra-labor saving and large scale production

    Overcoming the limitations of work capacity of agricultural machinery, such as night operation, multiple operations, automatic operation etc. based on induction of GPS automatic operation system.

  2. Maximize the capability
    of crops

    Realization of high yield and high quality by maximizing the potential of crops based on sensing technology and minute cultivation based on past data (Precision agriculture) .

  3. Liberation from stiff and
    dangerous jobs

    Labor saving based on assist suit such as loading-unloading of harvest. Automation of operations based on use of weeding robot etc.

  4. Realization of agriculture that
    anyone can undertake

    In addition to inexperienced workers being able to perform high precision jobs based on assist device of agricultural machinery, it promotes participation of young people in agriculture based on conversion of knowhow into data.

  5. Offer peace of mind and
    trust to consumers and users

    It delivers peace of mind and trust by directly connecting detailed information on production with the consumers/actual users based on cloud system.

*This image is created based on the information “On the Development of Smart Agriculture” of the homepage of Ministry of Agriculture, Forestry and Fisheries (MAFF).
*English version source: “Market Report: Smart agriculture, October, 2017” by JETRO

Our Solution

Initiatives for enabling smart agriculture

Kubota is now advancing initiatives toward the realization of smart agriculture,
focusing on ultra-labor saving based on automation and precision farming based on the use of data.


Saving labor by automating farming

Practical application of automated and unmanned driving

Development of Automated and Unmanned Agricultural Machinery

Automated and unmanned agricultural machinery can enable farmers to work even while navigating sloped fields without having to hold the steering wheel. Kubota is also an industry leader in this area. After launching a rice-transplanter with a keeping straight function and a tractor equipped with automatic steering in 2016, in 2018 we released GPS-enabled models of all three major farm products – tractors, rice-transplanters, and combine harvesters. We have also expanded our Agri Robo series, and by 2024 our lineup will include all three major farm products capable of unmanned operation under monitoring by people. We will provide support systems to help overcome the challenges of a decreasing labor force and aging population to make farming more robust and profitable.

Innovations in Automated Agricultural Machinery Aiming for Ultra-Labor Saving

In addition to KSAS, which assists farm operations by communicating with machinery and collecting and analyzing work progress, cultivation management and crop information, we are also focused on research and development that will further improve the efficiency of already mechanized work such as tilling and harvesting, in order to enable more precise work with minimized labor.

As the figure shows, Kubota’s roadmap of automation and unmanned operation has three steps. With the ultimate goal of completely unmanned operation, we have promoted research and development for automatic steering in riding status with GPS in Step 1, and automation and unmanned operation under monitoring by people in Step 2. With the DRH1200A-A Agri Robo Combine Harvester, the first machine of its kind in the world to harvest rice and wheat with automatic operation, we will offer products capable of unmanned operation under monitoring by people in all three types: tractors, rice-transplanters, and combine harvesters. We will proceed with further research and development for Step 2, such as sophistication of the control systems, advancing unmanned operation of periphery work, and further automation of field work.

In terms of Step 3, we plan to realize unmanned operation in multiple fields and remote monitoring of traveling on farm roads.
Further research and development are required, including the incorporation of automobile manufacturers’ technology such as 3D dynamic maps, as well as further advancement of safety systems. It will also be necessary to establish high-speed communication infrastructure and mitigate the Road Traffic Act.
To further increase operational effectiveness of automated and unmanned agricultural machinery, Kubota is also preparing for operation and management of multiple machines, supporting formation of optimized travel routes, and building a system that can collect, monitor and utilize the data from automated agricultural machinery.

Kubota Agri Robo Series (Autonomous Agricultural Machinery)

Agri Robo Tractor(MR1000AH)

Agri Robo Rice-Transplanter(NW8SA)

Agri Robo Combine Harvester(DRH1200A-A)


Precision farming based on data utilization

Visualizing operations to make production more efficient

KSAS (Kubota Smart Agri System)

KSAS is the cloud-based agricultural management support service that integrates Kubota tractors, rice-transplanters and combine harvesters with ICT. Launched in 2014, it is now at work on more than 25,000 farms (as of September 2023).
The system uses smartphones, PCs and other devices to visualize farm management by collecting and utilizing data from supported machinery. This leads to improvement in work efficiency, reduction in cost for fertilizer and other supplies, and production of safer and healthier crops. It has already shown its capabilities as an evidence-based solution for more profitable PDCA-type agriculture, which had not existed in Japan, and has raised expectations.

Working with various types of data to lead next-generation farming

KSAS works to implement efficient and high-added-value production that anyone can easily accomplish. To make the system even more convenient and more profitable, Kubota is working to achieve the following future plans.

(1) Data Communication with Post-harvest Machines and Intermediate Management Machines
In addition to communication with tractors, rice-transplanters, and combine harvesters, communication-enabled post-harvest machines and intermediate management machines (drying systems) were launched in 2017. Communication is also being developed with pesticide-spraying drones. And the system will be applied to dry field and vegetable production as well as rice.

(2) The Establishment of Japanese-style Precision Farming
Using maps layered with location information combined with big data, such as yield and growth information collected from machinery and external weather information, we plan to enable adjustments for fertilizer application and chemical spraying, prediction of growth and pest occurrence, and other features.

(3) Construction of an Advanced Agricultural Business Support System Using AI, etc.
This system combines various information systems, including accounting and sales systems used by farmers, with external data from distributors, financial institutions and other sources, analyzes the accumulated big data and processes it using AI. The system will contribute to profit maximization through simulation-based proposals for optimized planting plans.


Kubota’s Vision for Next-generation Agriculture

More Sustainable Farming and a More Prosperous Future

We will develop smart agriculture for the future of both Japan and the rest of the world through processes that create higher added value, such as improving and integrating systems and various layer maps, to achieve our goals of ultra-labor saving through agricultural machinery automation and precision farming through data utilization. With consideration for local applications and requests, we envision applications to rice production regions and large-scale dry field farming areas in Asia, and smart agricultural machinery development for precision farming optimized for countries in North America and Europe.

In Japan, we will continue to expand functions that support business planning by introducing AI to KSAS, and we will take on areas where practical applications do not yet exist, such as complete unmanned operation of agricultural machines.
Through this new smart agriculture solution, we hope to help everyone achieve more successful farm management for generations to come.
And we want to become the backbone of stability and growth in global food production.
With an awareness of our responsibility for the future and our global-scale mission, Kubota will keep evolving.

Some images are from the Ministry of Agriculture, Forestry, and Fisheries 2014 demonstration of robotics technology in farming, forestry and fisheries,
and the NARO Bio-oriented Technology Research Advancement Institution “Promoting Aggressive Agriculture, Forestry and Fisheries.”