Kubota's Business Divisions and Advantages

In more than 120 countries, Kubota is engaged in businesses that contribute to solutions to social problems in the areas of food, water, and the environment.

In the fields of food, water, and the environment, which are indispensable parts of our lives, we will constantly confront social issues and contribute to the realization of a sustainable society as an “Essentials Innovator for Supporting Life,” with a commitment to a prosperous society and cycle of nature in order to protect people’s daily lives.

Farm and Industrial Machinery

Our farm and industrial machinery business supports global food production and industrial development by supplying farm equipment for both rice farming and dry-field farming, construction machinery, and engines that are installed in Kubota's machines to regions including Japan, North America, Europe, and Asia.

Farm Equipment and Engine Division

Farm Equipment

Leveraging the technologies cultivated throughout our many years in agriculture, we develop and provide a wide range of agricultural machinery for both rice farming and dry-field farming. Starting with our tractors that have global production totaling more than 5.9 million units^*1, we help to support stable food production throughout the world by providing unmanned and automated machinery that provides ultra-labor-saving in farm work along with services that utilize ICT.

*1.As of December 31, 2024

Agricultural-related Products

We offer diverse products and solutions tailored to farming needs, including implements that connect to tractors, machinery for vegetables and fruit cultivation, and precision farming systems that enable data-driven farming. Along with our agricultural machinery, these support productivity improvements for farmers throughout the world.

Engines

Our lineup includes approximately 3,800 types^*2 of industrial engines for both in-house installation and external sale to meet a vast range of needs. And to address carbon neutrality and comply with strict emissions regulations, we are accelerating our efforts to improve fuel efficiency, develop hybrid solutions that incorporate electric motors, and support low- and zero-carbon fuels including hydrogen. As a leader in compact industrial engines, we will contribute to development of industry and reductions in environmental impact throughout the world.

*2.As of December 31, 2024

Construction Machinery Division

Construction Machinery

Kubota has been the world's leading seller of mini excavators for 23 consecutive years^*3. Our compact track loaders, skid steer loaders, and various attachments are in high demand in North America. Through our wide-ranging lineup that includes OEM supply, we are contributing to improvements in construction sites and living environments worldwide.

*3.According to Off-Highway Research 2024

Water and Environment

Through our water and environment business, we supply ductile iron pipes, valves, pumps, and environmental plants, as well as IoT solutions that make infrastructure management more efficient. We are helping to improve infrastructure in Japan, North America, Europe, Asia, Middle East, and locations throughout the world.

Pipe and Infrastructure Related Division

Ductile Iron Pipes, Plastic Pipes, Valves for the Public Sector

Kubota’s water pipes, including highly earthquake-resistant ductile iron pipes and polyurethane water pipes, have been delivered to more than 70 countries, owing to their excellent quality and reliability. And by providing valves that help ensure stable water supplies and IoT solutions that increase management efficiency of water supply and sewage systems, we offer comprehensive support for waterworks in Japan and worldwide.

Materials/Spiral Welded Steel Pipes

Formed and fabricated materials are parts and components formed through the application of heat and force to materials. Spiral welded steel pipes are steel pipes that are shaped and welded into spirals for use in bridges, building foundations, and other applications.
Kubota makes premium quality and highly reliable formed and fabricated materials and spiral welded steel pipes that are used in a wide range of applications including petrochemical, steel, civil engineering, and automotive.

Environment Related Division

Environmental Plants/Pumps/Valves for the Private Sector

Our technologies include water treatment plants and equipment that supply and recycle water for safe use, pumps that help mitigate disasters, valves that work in various types of plants, and environmental recycling plants that recycle waste generated through daily life and business activities. These technologies are developed in response to societal needs. We will keep contributing to the creation of environmentally-friendly living environments that allow people to live in safety and comfort.

Kubota’s Businesses Around the World

Kubota is engaged in local production and sales for each of our core businesses primarily in Japan,
North America, Europe, and Asia. We are also working to expand our share by developing products and solutions tailored to regional needs in markets where we are competitive.

3,016.3 billion yen Year ending December 31,2024 Net Sales Japan 632 billion yen Sales Ratio　21% North America 1,272 billion yen Sales Ratio　42% Europe 334 billion yen Sales Ratio　11% Asia(excluding Japan) 680 billion yen Sales Ratio　23% other 96 billion yen Sales Ratio　3%

Japanese Market

Core Businesses	Market Overview and Kubota’s Positioning
Farm Equipment	Market Overview and Kubota’s Positioning	Kubota has been a leader in the mechanization and development of agriculture in Japan, with advantages that include an array of products designed to meet the needs of farms and multiple contact points with the farmers that use them. In its efforts to solve the issues facing agriculture, including the aging of farmers and shortage of farm workers, Kubota is leading the next generation of farming through Smart Agriculture that utilizes automated driving technology and ICT to provide ultra-labor-saving along with advanced quality and efficiency in cultivation.

Construction Machinery	Market Overview and Kubota’s Positioning	Kubota's mini excavators and wheel loaders offer the advantages of operability and functions that reduce burden on operators. Our highly maneuverable compact construction machines are an excellent match for urban development projects that maintain and improve living environments. We have a robust network of dealers that extends throughout Japan, and our support system provides extensive benefits to users. We have earned an excellent reputation since we began mass production of mini excavators in 1974.

Water and Environment	Market Overview and Kubota’s Positioning	As a leader in its field, Kubota has contributed to the construction of Japan’s waterworks and to improvements in its water supply and sewage systems. We are responding to growing needs for ductile iron pipes with superior earthquake resistance, needs which are increasing given the aging of water pipes constructed during Japan’s postwar economic growth period. With the greater movement toward Public Private Partnerships in recent years for infrastructure maintenance and operations, we have expanded our support for operations and management (O&M), leveraging our record of equipment delivery and our leading market share. Particularly in the field of water supply pipelines, our solutions include KSIS, which enables waterworks infrastructure monitoring, predictive analysis, and control, and WATERS-Cloud, our pipeline mapping system. We are leading the way in advancement and efficiency for infrastructure management and supporting Japan’s water supply systems comprehensively, from upstream to downstream.

North American Market

Core Businesses	Market Overview and Kubota’s Positioning
Farm Equipment	Market Overview and Kubota’s Positioning	Kubota’s lightweight and maneuverable tractors are an excellent match for the needs of individual households in North America with large yards or fields. When paired with implements tailored to specific purposes, these tractors can be used for mowing lawns or light construction work. Their Japan-cultivated quality, durability, and exclusive technologies have earned them a reputation among high-income households in North America as a luxury brand. Also, in the specialty crop sector that includes fruit trees, vegetables, and nuts where mechanization and automation have not made progress, we are collaborating with local start-ups and agritech businesses and incorporating them into our group to speed up the smart farming transition.

Engines	Market Overview and Kubota’s Positioning	Kubota’s advantage lies in its robust and wide-ranging sales and service network, originating from its position as the first Japanese industrial engine manufacturer to enter the North American market, along with its ability to customize engines to meet user needs. Its extensive product lineup is used in a wide array of machinery, including lawn mowers, welding machines, refrigeration units, and lifts along with agricultural and construction machinery, making it a major presence in the U.S. market for small engines.

Construction Machinery	Market Overview and Kubota’s Positioning	As urbanization drives global expansion in the market for compact construction machinery, in North America, which has a particularly large market, our compact track loaders (CTL) have secured a high share with growth that leverages our sales network. CTLs can be used with special attachments to handle a wide range of tasks, including excavation, site preparation, transportation, and loading. With the rising demand for infrastructure development, our skid steer loaders used in dairy farming and stockbreeding have earned an excellent reputation alongside mini excavators used on civil engineering and construction sites.

Water and Environment	Market Overview and Kubota’s Positioning	Kubota’s cracking tubes have supported new construction and expansion of ethylene production facilities in North America, which has developed given the backdrop of the shale gas revolution. As a leader in reaction tubes for thermal cracking furnaces, we provide high-performance products including MERT, which leverages Kubota’s exclusive materials design technologies. These help achieve productivity improvements and stability in operation. What is more, in the production of hydrogen, which is now in focus as an energy source geared toward the era of carbon neutrality, we are focusing on new growth fields based on our legacy of technologies from reaction tube development.

European Market

Core Businesses	Market Overview and Kubota’s Positioning
Farm Equipment	Market Overview and Kubota’s Positioning	Europe is one of the world’s top areas for dry-field farming, and its field crop tractor market is the world’s largest. Kubota has a plant in France that produces dry-field farming tractors, and we have conducted M&As with numerous companies beginning with our purchase of implement manufacturer Kverneland Group in 2014. We are involved in precision farming in which tractors and implements are connected and controlled to achieve highly efficient and low-cost farming. In 2021 we opened an R&D center in France, and we are working to enhance our products and services to meet local needs.

Construction Machinery	Market Overview and Kubota’s Positioning	In Europe, along with landscape conservation and urban infrastructure improvements, the market demands advanced environmental consciousness. Since establishing a production center in Germany in 1988, Kubota has supplied products that combine environmental performance with livability and stability. Kubota’s mini excavator has achieved the world’s top share^*for 23 years running since 2002, earning an outstanding reputation. The wide-ranging lineup we offer through OEM enables us to flexibly respond to diversified customer needs. According to Off-Highway Research 2024

Engines	Market Overview and Kubota’s Positioning	In the EU, Stage V, the world’s strictest emissions regulations for off-road engines, will be enforced starting in 2019. Kubota was among the first manufacturers to develop and introduce industrial diesel engines that comply with Stage V. Backed by the technological capabilities we have amassed as a top-class manufacturer of compact industrial engines in the range up to 100 horsepower, Kubota has earned the support of numerous OEMs with our product lineup that combines regulation-compliant emissions performance with compact size and high horsepower.

Asian Market

Core Businesses	Market Overview and Kubota’s Positioning
Farm Equipment	Market Overview and Kubota’s Positioning	In Thailand, Kubota tractors are widely used for rice production as well as for field crops such as sugarcane and cassava, contributing to the country’s agricultural production. Kubota’s development of implements that correspond to local needs has earned high praise from farmers and helped us expand our presence in ASEAN markets. In 2022, Kubota acquired Indian agricultural machinery leader Escorts Limited. India’s tractor market accounts for nearly half of the world’s unit volume, and Kubota is aiming to expand its share by strengthening its supply system for basic tractors: mass-produced units that are high in quality and affordable in price. In the Chinese market, we continue to respond to advanced user needs through comprehensive after-sales service in addition to providing highly durable combine harvesters adapted to unique local agricultural practices.

Water and Environment	Market Overview and Kubota’s Positioning	In addition to our product lineup that includes iron pipes, pumps, and valves, Kubota’s water and environment business offers the advantage of being able to provide solutions for water purification and wastewater treatment, along with corresponding packaging supplies. Throughout Southeast Asia, many countries have outdated water supply and sewage systems, and each country faces various challenges. Kubota responds to the growing need for water supply and sewage system improvement and clean water that rapid economic growth brings, offering products and solutions tailored to each country and territory through ODA and other projects.

Growth Drivers

As established in the Mid-Term Business Plan, the following are positioned as growth drivers to be achieved by 2025.

North America/Construction Machinery

Aiming for a significant increase in market share by expanding product lineups and locally integrated operations of development, production, and sales

ASEAN/Farm and Industrial Machinery

Aiming for a further increase in sales of farm equipment and construction machinery along with urbanization

Farm and Industrial Machinery/After-market

Aiming to expand "after-sales business" by utilizing abundant operating machineries on a global level

Water & Environmental/Solutions business

Aiming to shift from equipment sales-oriented business to O&M- and solution-oriented business by utilizing IoT and other technologies

Machinery/Expansion of India Machinery Business and Entry into the Basic Market

Aiming to expand global business by increasing market share in tractor, the world's largest market, and exporting basic machinery

See here for more information:

Mid-Term Business Plan

Integrated Report / ESG Report