Kubota's Business Divisions and Advantages

In more than 120 countries, Kubota is engaged in businesses that contribute to solutions to social problems in the areas of food, water, and the environment.

Our farm and industrial machinery business supports global food production and industrial development by supplying farm equipment for both rice farming and dry-field farming, construction machinery, and engines that are installed in Kubota's machines to Japan, North America, Europe, and Asia.

Our water and environment business contributes to water infrastructure in Japan, Europe, Asia, and the Middle East through ductile iron pipes, valves, pumps, and environmental plants.
With the support of unwavering demand in the fields of food, water, and the environment, which are indispensable parts of our lives, we will contribute to solutions to social issues and sustainability in society through our businesses, aiming for long-term sustainable development.

Farm and Industrial Machinery

Farm Equipment and Engine Division

Farm Equipment

Leveraging the technologies we have cultivated throughout our history, Kubota is involved in the manufacture of farm Equipment for both rice farming and dry-field farming. Our tractors and other equipment, with global production totaling more than 5.1 million units, help to support food production throughout the world.

Agricultural-related Products

Our implements can be connected to tractors, machines for vegetables and fruit trees, and many more agricultural-related products. We support farmers by staying closely attuned to needs on farms. These implements along with our farm Equipment help make food production possible worldwide.

Engines

Our lineup includes approximately 3,000 types of industrial engines for both internal use and external sale to meet a vast range of needs. We provide engines with outstanding performance to meet even the strictest exhaust regulations. As a global leader in compact industrial engines, we will contribute to industrial development and environmental conservation throughout the world.

Construction Machinery Division

Construction Machinery

Kubota has been the world's leading* seller of mini excavators for 21 consecutive years. Our compact track loaders and skid steer loaders are in high demand in North America. These comprise a full array of products including attachments to meet user needs and contribute to the enhancement of living environments throughout the world.*According to Off-Highway Research 2022

Water and Environment

Pipe and Infrastructure Related Division

Ductile Iron Pipes, Plastic Pipes, Valves for the Public Sector

Kubota provides water pipes including earthquake-resistant ductile iron pipes and polyurethane water pipes. Our pipes have an excellent reputation worldwide and have been delivered to more than 70 countries and areas. Along with valves that are necessary for stable water supply, we provide comprehensive support for waterworks in Japan and abroad.

Materials/Spiral Welded Steel Pipes

Formed and fabricated materials are parts and components formed through the application of heat and force to materials. Spiral welded steel pipes are steel pipes that are shaped and welded into spirals for use in bridges, building foundations, and other applications.
Kubota makes premium quality and highly reliable formed and fabricated materials and spiral welded steel pipes that are used in a wide range of applications including petrochemical, steel, civil engineering, and automotive.

Air Conditioning and Related Equipment

Kubota is involved in making air conditioning equipment that creates safe, secure, and comfortable environments. We have developed products for office buildings, hospitals, factories, research facilities, and other large buildings to meet ever-increasing needs for clean air environments.

Environment Related Division

Environmental Plants/Pumps/Valves for the Private Sector

Our technologies include water treatment plants and equipment that supply and recycle water for safe use, pumps that help mitigate disasters, valves that work in various types of plants, and environmental recycling plants that recycle waste generated through daily life and business activities. These technologies are developed in response to societal needs. We will keep contributing to the creation of environmentally-friendly living environments that allow people to live in safety and comfort.

Kubota’s Businesses Around the World

Kubota is engaged in local production and sales for each of our core businesses primarily in Japan,
North America, Europe, and Asia. We are also working to expand our share by developing products and solutions tailored to regional needs in markets where we are competitive.

3,020.7 billion yen. Year ending December 31, 2023 Net Sales. Japan:643.1 billion yen Sales Ratio　21%, North America:1,252.2 billion yen Sales Ratio 41%, Europe:418.3 billion yen Sales Ratio 14%, Asia(excluding Japan):600.6 billion yen Sales Ratio 20%, other:106.5 billion yen Sales Ratio 4%

Japanese Market

Core Businesses	Market Overview and Kubota’s Positioning
Farm Equipment	Market Overview and Kubota’s Positioning	Kubota has been a leader in the mechanization and development of agriculture in Japan, with advantages that include an array of products designed to meet the needs of farms and multiple contact points with the farmers that use them. In its efforts to solve the issues facing agriculture, including the aging of farmers and shortage of farm workers, Kubota is leading the next generation of farming through Smart Agriculture that utilizes automated driving technology and ICT to provide ultra-labor-saving along with advanced quality and efficiency in cultivation.

Construction Machinery	Market Overview and Kubota’s Positioning	Kubota's mini excavators and wheel loaders offer the advantages of operability and functions that reduce burden on operators. Our highly maneuverable compact construction machines are an excellent match for urban development projects that maintain and improve living environments. We have a robust network of dealers that extends throughout Japan, and our support system provides extensive benefits to users. We have earned an excellent reputation since we began mass production of mini excavators in 1974.

Water and Environment	Market Overview and Kubota’s Positioning	Kubota supplies iron and plastic pipes for the domestic Japanese water pipe market, and as a leader in the industry has contributed to the construction of waterworks. With the aging of the water pipes laid during Japan’s postwar economic growth period and the work required to replace them, needs have increased for ductile iron pipes that can withstand earthquakes. Kubota has also been developing water treatment technologies since the 1950s. With a track record of numerous projects in public sewage and industrial wastewater treatment, we are supporting Japan’s water infrastructure.

North American Market

Core Businesses	Market Overview and Kubota’s Positioning
Farm Equipment	Market Overview and Kubota’s Positioning	Kubota’s tractors, with their light weight and maneuverability, are an excellent match for the needs of individual households in North America with large yards or fields. Along with implements that can be used for various purposes, these tractors can be used for mowing lawns or light construction work on individual properties. The Japan-cultivated quality, durability, and exclusive technologies are excellent selling points, and Kubota has earned a reputation among high-income households in North America as a luxury brand.

Engines	Market Overview and Kubota’s Positioning	Kubota’s advantage lies in its robust and wide-ranging sales and service network, originating from its position as the first Japanese industrial engine manufacturer to enter the North American market, along with its ability to customize engines to meet user needs. Its extensive product lineup is used in a wide array of machinery, including lawn mowers, welding machines, refrigeration units, and lifts along with agricultural and construction machinery, making it a major presence in the U.S. market for small engines.

Construction Machinery	Market Overview and Kubota’s Positioning	North America is one of the largest markets for compact construction machinery, and Kubota is expanding sales of its compact track loaders and other products by leveraging its farm Equipment sales network. Used together with special attachments, these products demonstrate their capabilities in excavation, site preparation, transportation, and loading. We have earned an excellent reputation for our wide range of products, including skid steer loaders used in dairy farming and stockbreeding, mini excavators used in civil engineering and construction, and compact track loaders.

European Market

Core Businesses	Market Overview and Kubota’s Positioning
Farm Equipment	Market Overview and Kubota’s Positioning	Europe is one of the world’s top areas for dry-field farming, and its field crop tractor market is the world’s largest. Kubota has a plant in France that produces dry-field farming tractors, and we have conducted M&As with numerous companies beginning with our purchase of implement manufacturer Kverneland Group in 2014. We are involved in precision farming in which tractors and implements are connected and controlled to achieve highly efficient and low-cost farming. In 2021 we opened an R&D center in France, and we are working to enhance our products and services to meet local needs.

Construction Machinery	Market Overview and Kubota’s Positioning	In Europe, along with landscape conservation and urban infrastructure improvement, the market demands advanced environmental consciousness. Since establishing a production center in Germany in 1988, Kubota has continuously earned an excellent reputation by steadily responding to needs for environmental performance with an emphasis on livability and stability. (Kubota’s mini excavator share has been number one* for 21 years running since 2002.)

Engines	Market Overview and Kubota’s Positioning	In the EU, Stage V, the world’s strictest emissions regulations for off-road engines, will be enforced starting in 2019. Kubota was among the first manufacturers to develop and introduce industrial diesel engines that comply with Stage V. Backed by the technological capabilities we have amassed as a top-class manufacturer of compact industrial engines in the range up to 100 horsepower, Kubota has earned the support of numerous OEMs with our product lineup that combines regulation-compliant emissions performance with compact size and high horsepower.

Asian Market

Core Businesses	Market Overview and Kubota’s Positioning
Farm Equipment	Market Overview and Kubota’s Positioning	Kubota tractors are used for rice production, sugarcane, cassava, and other field crops in Thailand, one of the world’s leading exporters of rice. This contributes to the agriculture of Thailand, where more than 40% of the land area is used for farming. Implements that correspond to farmers’ needs have also been developed locally, earning praise from users. We have also earned an excellent reputation in ASEAN countries. And in China, we continue to meet customer needs with combine harvesters that are durable enough to handle the country’s unique farming methods, along with thorough after-sales service.

Water and Environment	Market Overview and Kubota’s Positioning	In addition to our product lineup that includes iron pipes, pumps, and valves, Kubota’s water and environment business offers the advantage of being able to provide solutions for water purification and wastewater treatment, along with corresponding packaging supplies. Throughout Southeast Asia, many countries have outdated water supply and sewage systems, and each country faces various challenges. Kubota responds to the growing need for water supply and sewage system improvement and clean water that rapid economic growth brings, offering products and solutions tailored to each country and territory through ODA and other projects.

Growth Drivers

As established in the Mid-Term Business Plan, the following are positioned as growth drivers to be achieved by 2025.

North America/Construction Machinery

Aiming for a significant increase in market share by expanding product lineups and locally integrated operations of development, production, and sales

ASEAN/Farm and Industrial Machinery

Aiming for a further increase in sales of farm equipment and construction machinery along with urbanization

Farm and Industrial Machinery/After-market

Aiming to expand "after-sales business" by utilizing abundant operating machineries on a global level

Water & Environmental/Solutions business

Aiming to shift from equipment sales-oriented business to O&M- and solution-oriented business by utilizing IoT and other technologies

Machinery/Expansion of India Machinery Business and Entry into the Basic Market

Aiming to expand global business by increasing market share in tractor, the world's largest market, and exporting basic machinery

See here for more information:

Mid-Term Business Plan

Integrated Report / ESG Report