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The strength to foresee future social issues, and produce undiscovered new value

Development of modern water supply by production of water pipes in Japan,
and increase of food production and labor saving by mechanization of agriculture.
Since our founding 130 years ago, we at Kubota have contributed toward
the creation of new value and solutions to society’s issues.
However, we consider innovation to be vital in order to further contribute to the modern world,
as it enters a period of dramatic change.
New product, service, and business development that anticipates likely near-future social issues as well as current needs.
The unseen new value created by these two is the innovation that Kubota envisions.
The strength to foresee as-yet unanticipated social issues and create infrastructure for the future.
The strength for these endeavors is drawn from our R&D, design, and open innovations.


Kubota’s technologies have always developed alongside society. We think carefully on what the world truly needs, embody those needs in products that generate new value, and share them with the world. We have continuously refined our technologies and accumulated engaged in extensive processes of trial and error over the last 130 years, all in order to contribute to society. By integrating this wealthy of technology and insight with AI, IoT, and other cutting-edge technologies, using the former as a foundation has allowed Kubota to envision the future in the form of smart agriculture and smart water infrastructure. Kubota’s R&D forms the foundation for our realization of innovations.

  • Our Story

    Kubota’s products each address an issue that customers and society require a solution to, and we seek technologies to achieve this for both sides. This section will introduce Kubota’s thinking and efforts on each of the fields of food, water, and the environment, and how we have approached product development.


    Kubota’s products continue to evolve and develop by the day, from foundations based on proven technologies developed steadily over around 130 years. We publicize technical paper on these new technologies and products in the form of the KUBOTA TECHNICAL REPORT.


    From one grain of rice and one drop of water, to the foundations of society and industry. Originating from casting, how did Kubota refine its technologies? This is about the footsteps of Kubota's strong will over its 130 years of history, to stand close to the environment and people, which let to Kubota to evolve its technology.

  • We want to create products that emotionally engage our customers. This aspiration generates new technologies and opens the door to new markets. To constantly create new value in the fields of food, water, and the environment. We share the passion of our research and development employees with the world.

  • “Create products with all your heart and soul and realize the commodity values of such products in correct definitions.” This is a quote from Gonshiro Kubota, our founder. Here, we will introduce the changes and evolution of the products that have supported human life and the environment over the 130 years since our founding, through development of a diverse array of products.


Kubota’s design in innovation serve a vital role in allowing users to experience the new value we provide through our technologies and products. From the visual appearance of the product that portrays Kubota-ness, to the invisible sensations such as ease of ride, operability, and comfort, and the uplifting feeling and joy of ownership obtained by operation. Kubota's design is about every touch points that users experience through our products.

Open Innovation

Society is always in flux, and changes minute by minute. We believe that swift, ongoing efforts are vital, both to anticipate issues society will encounter, and to proactively incorporate cutting-edge insights and technologies in order to resolve them before they become pressing. To achieve this, Kubota promotes open innovation in partnership with startups, universities, research institutes, and more. Kubota coordinates with external partners in order to be the first to grasp the issues, generate as-yet unseen new value, and accelerate the pace of our innovation. This is the role of open innovation.