Delivering Unprecedented Value
to the World through Innovation
From its founding 130 years ago, Kubota has provided new value to the world
by solving a variety of society’s issues through innovation.
However, in today's world, which is experiencing a major transformation,
we must innovate with an even greater view to the future
for Kubota to contribute even more to society.
Not only solving current social issues,
but also those that may occur in the near future.
The key to this is innovation that predicts changes in 10 to 20 years.
Employees worldwide have come together to work on further innovation
to create unprecedented excitement and new value
by integrating knowledge gained through continuous technological improvements
and trial and error over 130 years with cutting-edge technology.
How will the world change in the next 10 or 20 years?
The answer to this is always found by taking a hands-on approach.
By being close to the feelings of those who use our products
and imagining the future from the customer's point of view,
we can quickly identify and solve issues.
This hands-on approach, passed down since our founding,
is still the foundation of Kubota's innovative DNA even after 130 years.
Taking the lead in social issues yet to emerge,
to create the foundation for the future.
Kubota’s innovation mission is to be the driving force
to realize what we envision.