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Initiatives through Business: Environment

Improving social and industrial infrastructure, to promote quality living conditions

Population growth in many parts of the world is driving urbanization, and this is exerting more pressure on the environment. The sustainability of communities requires improvements in infrastructure, to ensure quality living conditions and industrial growth, but at the same time, our beautiful earth environment needs conservation. Kubota provides construction machinery for the development and improvement of urban infrastructure, lawnmowers and air conditioners for better living, and supplies engines, weighing and measuring control systems and materials for industry. These and other products and solutions, backed up by environmental principles, contribute to the development and maintenance of quality living environments.

Kubota’s initiatives to the global living environment challenges

Population Growth Spurs Urbanization, Raising Demand for Better Social and Industrial Infrastructure

Rapid Urbanization: A Global Issue
  • Rapid urbanization boosts demand for better social and industrial infrastructure

    In 1950, the world’s urban population was 751 million. Through natural increase and in-migration from farming villages, the number had soared to 4.2 billion by 2018. It is predicted to keep soaring, reaching 6.7 billion in 2050. Back in 1950, urban residents made up no more than 30% of total world population, whereas a hundred years later, in 2050, that ratio is predicted to reach 68%. Experts forecast that in 2030 our planet will have 43 megacities (cities with more than 10,000,000 people), with cities in developing regions responsible for almost all of the increase. The growing world population and in-migration into urban areas will boost metropolitan population density, making it imperative that social and industrial infrastructure be improved for people to live in security and comfort, while at the same time sustainable conditions preserve the global environment.

    1. World Population Prospects 2019, United Nations
    2. 2018 Revision of World Urbanization Prospects, United Nations
    3. The World's Cities in 2018, United Nations
Heritage Cityscapes Conservation and Aging Challenges
  • Historic cities require the replacement of obsolete infrastructure without damage to priceless heritage

    Developed countries built and improved community infrastructure during periods of vigorous economic growth. But that infrastructure is becoming obsolete, requiring urgent remedial measures. Cities having a long and illustrious history, especially some in Europe with heritage cityscapes, need to revitalize their obsolete infrastructure, but at the same time they need to preserve buildings of historical and cultural value. The infrastructure crisscrosses urban areas, and in many places is located at narrow laneways. Construction in such places requires technology and machinery that can perform the work efficiently while taking extra care to prevent damage. Thus, the approach taken by ancient cities, as they aim for sustainability while preserving their heritage, needs to be different from that of large modern cities.

Initiatives through Business in environment

Better Social and Industrial Infrastructure for Quality Living Conditions

  • A Wide choice of products and solutions for industrial development

    Kubota’s products and solutions are actively playing their part at sites where many items for better living are made. These include compact industrial general purpose engines that conform to the exhaust gas regulations of the world’s countries, steel pipe piles for the foundations of new buildings, air conditioning equipment for comfortable living spaces, materials essential for manufacturing, and weighing and measuring control systems such as measuring instruments. Kubota offers products and solutions many different manufacturing situations. Our contributions to industrial growth, while considering the environment, promote the achievement of quality, sustainable living environments.

  • Compact construction machinery working for better living conditions

    During urban construction and remediation projects, construction machinery may have to deal with cramped spaces where tight turning radiuses, maneuverability, and easy handling are required. Kubota meets these challenges with renowned compact construction machinery that contributes to urban infrastructural improvements. For 21 years in a row since 2002, our mini excavators have been the top sellers in their class worldwide.* They and other Kubota environment-friendly products, designed to meet the emission regulations of countries throughout the world, are well respected in the global market. Our compact construction machinery, developed to meet project requirements everywhere while keeping a low footprint, are supporting the achievement of sustainable and prosperous living environments.

    • Off-Highway Research 2022, Off-Highway Research

Global case studies in environment-related initiatives

Kubota, Contributing to Social And Industrial Development Worldwide

Improvements in Social and Industrial Infrastructure to Achieve Favorable Living Conditions and a Sustainable Future

Working for attainment of the 17 goals of United Nations SDGs that aim to transform our world

At the end of a United Nations Summit meeting in 2015, the Sustainable Development Goals (SDGs) were promulgated, listing 17 common goals for the international community. Kubota has identified two of these goals — Sustainable Cities and Communities and Affordable and Clean Energy — as areas where the Kubota Group is well placed to contribute to improving living environments.

At a time of rapid global population growth, urban populations are increasing at rates faster than the economic growth of developing countries and regions. This has given rise to concerns regarding an increase in poverty and the further proliferation of slums there. Kubota’s products and solutions support the development of sustainable cities and industrial infrastructure, contributing to the comfort and contentment of people worldwide.

Kubota’s ESG Management

Aiming for sustainability and achievement of our long-term vision

  • K-ESG Management and Materiality

    In line with its aim to maintain itself as a sustainable company, Kubota is promoting K-ESG Management, centered on its own ESG measures. With a focus on the four areas and 12 points of materiality, we aim to enhance our corporate value and realize our long-term vision GMB2030.

  • Top Message: Sustainability

    Aiming to become an “'Essentials Innovator for Supporting Life,' Committed to a Prosperous Society and Cycle of Nature,” we will promote Kubota’s own style of ESG Management, thereby contributing to sustainability through the resolution of issues related to food, water, and the environment.

Related Information

Integrated Report / ESG Report

Introducing financial and non-financial information focused on Kubota's Long-Term Vision and Mid-Term Business Plan, which are based on ESG management.


We introduce the KUBOTA SMART VILLAGE concept, which seeks to realize a future of carbon neutrality and resource recycling through comprehensive efforts to address social problems related to food, water, and the environment.