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Environmental Conservation Initiatives

Contributing to the development of society and conservation of the global environment

The earth where we live faces a variety of environmental issues, from regional to global. As these become increasingly serious, global goals and international frameworks such as the Sustainable Development Goals (SDGs) and the Paris Agreement have been agreed on, and many companies are working toward a sustainable society. The mission of Kubota is to resolve global issues in the area of food, water and the environment through our business, and we have established medium- and long-term targets for environmental conservation to contribute to building such a society. We promote environmental conservation activities to achieve this. Through reducing environmental impacts and risks in our corporate activities, we contribute to developing a sustainable society and conserving the global environment.

Kubota’s medium- and long-term environmental conservation targets

Main Activities and Targets (excerpt)

Kubota’s initiatives to achieve medium- and long-term environmental conservation targets

Aiming for a Society That Realizes Sustainable Development

Tackling Climate Change
  • Promoting climate change mitigation and adaptation measures

    According to the Fifth Assessment Report by the Intergovernmental Panel on Climate Change (IPCC), it is highly likely that global warming is caused by human activities. As a result, efforts to reduce greenhouse gases are accelerating worldwide. Kubota is working to reduce CO2 emissions by saving energy and using renewable energy sources as mitigation measures to reduce greenhouse gases. Also, we work through our business activities on adaptation measures to avoid and mitigate risk to prepare for the impact of climate change.

    • Long-Term Environmental Conservation Targets 2030
      • Reduce CO2 emissions from the Kubota Group in Japan by 30% compared to the base year RY2014.
    • Medium-Term Environmental Conservation Targets 2020
      • Improve CO2 emissions per unit of production by 14% compared to the base year base RY2014 at the global production sites.
      • Improve energy use per unit of production by 10% compared to the base year RY2014 at the global production sites.
Working towards a Recycling-based Society
  • Effectively using resources and reducing waste

    Due to our mass-production and mass-consumption society, we face many challenges such as resource depletion, increasing waste, and garbage that adversely impacts ecosystems. Kubota limits generation of waste by reducing waste and loss of resources, and reuses and recycles garbage to work for the effective use of resources and the 3Rs of waste (Reduce, Reuse, Recycle).

    • Medium-Term Environmental Conservation Targets 2020
      • Improve waste discharge per unit of production by 10% compared to the base year RY2014 at the global production sites.
      • Maintain a waste recycling ratio of at least 99.5% in Japan and 90.0% overseas.
Conserving Water Resources
  • Reducing water consumption and properly controlling wastewater

    According to the 2012 OECD (Organization for Economic Cooperation and Development) Environmental Outlook to 2050 Report, global demand for water will increase by approximately 55% from the year 2000 to 2050, and the population of river basins with severe water shortages is more than 40% of the world's population. Kubota is working to reduce water consumption by recycling water, reducing water use, and introducing a wastewater recycling system using our own technology. Also, we are working to reduce the impact on the water environment through controlling wastewater based on our self-management values stricter than laws and regulations, as well as studying water stress*.

    • Water stress refers to the state where the annual water availability per capita is less than 1,700 tons and people feel inconvenience in their daily life.
    • Medium-Term Environmental Conservation Targets 2020
      • Improve water consumption per unit of production by 10% compared to the base year RY2014 in the global production sites.
Controlling Chemical Substances
  • Appropriate control of chemical substance and VOC* emissions reduction

    The 2002 World Summit on Sustainable Development (WSSD) adopted a resolution on chemical substances, including controls to minimize the impact of chemical substances on human health and the environment by 2020. Relevant regulations have been formulated by each member country. Kubota is working to reduce VOC emissions by improving the efficiency of paint use and switching to VOC-free paint. We are also working to reduce the environmental impact of chemical substances, such as by properly managing fluorocarbons and reducing emissions of air pollutants such as SOx and NOx.

    • Volatile Organic Compounds
    • Medium-Term Environmental Conservation Targets 2020
      • Improve VOC emissions per unit of production by 10% compared to the base year RY2014 at the global production sites.
Conserving Biodiversity
  • Conserving biodiversity through corporate activities and social contribution initiatives

    In recent years, the threat to biodiversity from environmental destruction has become a global issue. With the United Nations SDGs calling for business operators to protect biodiversity, Kubota is working to conserve biodiversity and protect the natural environment by a variety of activities contributing to society including managing and reducing the environmental impacts involved with corporate activities, providing environment-friendly products and services, tree planting and community cleanup activities.

    • Activity Goals (ECO FIRST Commitment)
      • Based on the activity guidelines for biodiversity conservation, we will appropriately manage the environmental impacts and risks accompanying our business activities. Also, we will promote the protection of the natural environment by greening our establishments and creating biotopes.
      • We will also promote the protection of the natural environment through our activities including support to help restore abandoned farmland and conserve rural natural areas and forests, in the framework of our social contribution activity “the Kubota e-Project.”
Expanding Environment-friendly Products and Services
  • Promoting environmental consideration throughout the product lifecycle

    Kubota promotes environment-friendliness over the entire product life cycle, from procurement of raw materials to disposal of products. We conduct environmental assessment of products in the design and development stages and analyze the environmental impacts. Environment-friendly products are internally certified as Eco-Products, and we are expanding reduced fuel consumption, longer service life, promotion of recycling, and cleaning of emission gases. We will contribute to resolving social issues in the areas of food, water and living environments through providing environment-friendly products and services.

    • Long-Term Environmental Conservation Targets 2030
      • Increase the sales ratio of Eco-Products-certified products to 80% or more by 2030.
      • Aim to put all new products which are certified as Eco-Products in the market in 2030 and later.
    • Medium-Term Environmental Conservation Targets 2020
      • Increase the sales ratio of Eco-Products-certified products to 60% or more by 2020.
      • Maintain the usage ratio of recycled materials 70% or more.
      • Develop industrial diesel engines that comply with the latest emissions regulations, and launch products with such engines onto the market.

Global case studies in environmental conservation initiatives

Kubota's Global Environmental Conservation Initiatives

Continue Supporting the Prosperous Life of Humans While Protecting the Environment of this Beautiful Earth

Working for attainment of the 17 goals of United Nations SDGs that aim to transform our world

At the end of a United Nations Summit meeting in 2015, the Sustainable Development Goals (SDGs) were promulgated, listing 17 common goals for the international community. Kubota has identified nine of these goals, such as Climate Action, Clean Water and Sanitation, Responsible Consumption and Production, as areas where the Kubota Group is especially well placed to contribute through its environmental conservation initiatives.

Kubota, which advocates “For Earth, For Life,” will continue to protect the beautiful earth while further revitalizing environmental conservation activities and supporting people's prosperous lives.

Related Information

KUBOTA REPORT

An integrated report for all our stakeholders, covering the details of Kubota Group business, CSR, and environmental conservation activities.