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Kubota and the SDGs

We aim to achieve the SDGs as a company that supports the sustainable future of the earth and humanity

The Sustainable Development Goals (SDGs), adopted at a UN summit in 2015, established 17 goals for a better world by 2030. Kubota's corporate principles are supporting the prosperous life of humans while protecting the environment of this beautiful Earth. We believe that our vision for the future is in line with the objectives of the SDGs. The Kubota Group will strive to achieve the SDGs alongside the rest of the world, while contributing to solutions for social issues to enable the sustainable development of communities and companies.

17 Goals to Transform our World

SDGs stands for Sustainable Development Goals. These goals were adopted at a UN summit in September 2015 with the participation of more than 150 leaders of member states to realize a world in which no one is left behind. Toward the target year of 2030, 17 goals, including "No Poverty" and "Zero Hunger," and 169 targets, which define the goals, are listed.

How the SDGs relate to Kubota's efforts

Kubota Initiatives and the SDGs

Sustainability through Business

Contributing to the development of a sustainable society through our business, and supporting people's prosperous lives.

  • Initiatives in Food

    Contributing to stable and plentiful food production by improving the efficiency of agriculture.

  • Initiatives in Water

    Providing and restoring safe water through the development of water infrastructures.

  • Initiatives in Environment

    Contributing to the creation and conservation of comfortable living environments through the development of social infrastructures.

Sustainability as the Foundation of Our Business Activities

We also consider our impact on the environment so that we can coexist with the earth, which supports our businesses.

Initiatives for Environmental Conservation

Supporting the prosperous life of humans while protecting the environment of this beautiful earth

We promote environmental conservation activities in the areas of food, water, and the environment, while supporting the prosperous lives of humans and giving consideration to the global environment. Kubota has formulated medium- to long-term targets for environmental conservation with consideration for various social trends, including the SDGs and the Paris Agreement. We are committed to contributing to the development of a sustainable society through our environmental management initiatives.

  • Tackling Climate Change

    We will strive to mitigate and adapt to climate change by reducing greenhouse gas emissions caused by our business activities and conserving energy.

  • Working towards a Recycling-based Society

    We will promote waste reduction and in-house reuse and recycling to fulfill our responsibilities as a manufacturer that makes and uses products and contribute to the creation of a recycling-based society.

  • Conserving Water Resources

    We will promote effective use of water resources and response to water risks through means such as reduction of water consumption, wastewater treatment, and proper management of wastewater quality to respond to the ever-increasing demand for water throughout the world.

  • Controlling Chemical Substances

    We will reduce the amount of VOCs (volatile organic compounds) discharged from the painting processes at our production sites and other environmental impacts of chemical substances in order to minimize their impact on human health and the environment.

  • Conserving Biodiversity

    With regard for the impact of our corporate activities on the natural environment and ecosystems, we will promote initiatives that take into consideration the conservation of biodiversity and protection of the natural environment.

  • Expanding Environment-Friendly Products and Services

    To ensure that our products and services are environmentally conscious, we conduct environmental assessments at the design and development stages and promote environmental consideration throughout the product life cycle.

Relationships with Society

As a part of society, Kubota will work with stakeholders to contribute to the realization of sustainable communities.

Kubota respects the cultures and customs of the countries and regions in which it operates and strives to build relationships of trust with local communities. In addition to contributing to society through our business activities, we are also developing corporate activities with the understanding and cooperation of our stakeholders. As a part of international and local societies, we will continue to work with local communities, customers, business partners, shareholders, and employees of the Group to support sustainability for communities and the entire planet.

  • Harmony with Local Communities

    We will respect the cultures and customs of each country and regions, conduct our corporate activities in cooperation with local communities, and promote social activities for a more sustainable world.

  • Relationships with Our Customers

    We aim to become a company that can make a greater contribution to society by swiftly delivering products and services that exceed customer expectations and earning the trust of customers throughout the world.

  • Relationships with Business Partners

    We promote quality and productivity improvements throughout our entire supply chain with the objective of synergy and mutual development with our business partners.

  • Relationships with Our Shareholders and Investors

    We promote constructive dialogue with shareholders and investors to achieve sustainable growth and increase corporate value over the medium to long term.

Relationships with Employees

We will respect diversity and creativity and promote a safe and secure working environment.

We believe that our employees are major assets for our company. In addition to ensuring safety and security, we are also promoting the creation of a vibrant workplace that respects the diversity and creativity of our employees and enables them to work with pride and enjoyment anywhere in the world.

Corporate Governance Initiatives

We will strive to improve the soundness, efficiency, and transparency of our corporate management and reduce risks.

Based on our corporate principles, we will further improve the soundness, efficiency, and transparency of our corporate management in order to achieve our long-term goal of establishing the Kubota brand as a Global Major Brand. In addition to strict compliance with laws and regulations, we will also strengthen our corporate governance efforts to reduce risks.

Achieving a Sustainable Society that Ensures Both a Beautiful Global Environment and Prosperous Lives of Humans

Inheriting the spirit of our founder Gonshiro Kubota, who sought to develop businesses that would assist in the development of society, Kubota is contributing to solutions for social issues by developing its businesses in the fields of food, water, and the environment, which are indispensable for people's daily lives. We believe that our business activities are closely related to the SDGs. In order to protect the beautiful global environment and continue to support people's prosperous lives, we will continue to act so that each and every one of us can take the lead in tackling unexpected social issues and build a sustainable social infrastructure.

Kubota and the SDGs Movie

Related Information

Integrated Report / ESG Report

Introducing financial and non-financial information focused on Kubota's Long-Term Vision and Mid-Term Business Plan, which are based on ESG management.


We introduce the KUBOTA SMART VILLAGE concept, which seeks to realize a future of carbon neutrality and resource recycling through comprehensive efforts to address social problems related to food, water, and the environment.