Connecting Through Candidness, Enjoying Growth, and Creating New Value Shingo Hanada,President and Representative Director,CEO,Kubota Corporation
January 5, 2026
Kubota Corporation
- This is a summary of messages aimed at Kubota Group employees today.
My name is Shingo Hanada, and I am honored to assume the position of President of Kubota Corporation as of January 1, 2026.
In my career to this point, I have experienced personal growth by engaging in open discussions with colleagues and taking on new challenges together toward shared goals. Drawing upon these experiences, the role I wish to serve is that of an “orchestra conductor” who brings out the individual strengths of each employee, weaving them together into the finest harmony.
By listening carefully to others and remaining flexible enough to adjust our course without being constrained by conventions, I am committed to leading the Kubota Group toward further growth.
The Kubota Group is committed to creating new value by cherishing the following three principles:
First, uphold the spirit of “On Your Side.”
“On Your Side” means standing in the other person’s shoes, anticipating their concerns, and guiding them toward solutions. The spirit of consideration for others—something the Kubota Group has long cherished—will continue to serve as a fundamental mindset in the way we work.
Second, strive to maintain good communication.
Regardless of position or age, we value open and honest communication towards the future. Through candid dialogue, we foster deeper discussions and gain new perspectives. As our 52,000 employees speak openly with one another, their voices become a powerful driving force for transformation.
Third, enjoy your professional life with Kubota!
Each employee acts as a representative of the company, taking responsibility and pride, enjoying their own growth, and striving to be a professional in their respective roles.
The Kubota Group is currently undergoing a major transformation. In the fields of food, water, and the environment, we will further strengthen our existing advantages while exploring new value and continuing to evolve.