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Vicon EXTRA 7100T GEOMOW, an implement manufactured by Kverneland Group, wins the Machine of the Year 2018 award at AGRITECHNICA 2017

November 22, 2017

An implement manufactured by Kverneland Group, a member of the group led by Kubota Corporation (Headquarters: Naniwa-ku, Osaka, Japan; President and Representative Director: Masatoshi Kimata; hereinafter referred to as “Kubota”) was named Machine of the Year 2018 at AGRITECHNICA 2017, which is the world’s largest exhibition of agricultural machinery and is hosted by the German Agricultural Society (DLG).
The Kverneland Group-made Vicon EXTRA 7100T GEOMOW was selected as Machine of the Year 2018, an award given to the most noteworthy product of 2018 in its category. This was the third time that Kverneland Group has won a coveted award at AGRITECHNICA in the last six years. Encouraged by this outcome, we are determined to continue contributing to world agriculture through provision of products, services, and solutions that are trusted by customers across the globe.

1. Receipt of the award

Receipt of the Machine of the Year 2018 award in thehaying category

  • Vicon EXTRA 7100T GEOMOW implement manufactured by Kverneland Group
    The mower itself automatically moves up and down in headland zones, based on information on the field, and overlapped mowing is prevented with an automatic slide. The product was given high marks for the increase in operating speed, increase in the harvesting amount per unit of area, and alleviation of the burden on operators owing to these functions.
  • Vicon EXTRA 7100T GEOMOW

  • Beginning with the second person from the left side
    Thomas Bortz Managing Director, Kverneland Group Deutschland.
    Jan Vestergaard Madsen, Head of the Design Department, Kverneland Group Kerteminde.
    Sebastian Hagemann, Product Manager Rakes, Tedders & Farming, Kverneland Group Gottmadingen NV.
    Uwe Kellermeier, Product Director Forage Equipment, Kverneland Group Gottmadingen NV.
    Dai Watanabe, CEO & President, Kverneland AS.

2. About AGRITECHNICA (an international exhibition of agricultural technology held by the German Agricultural Society (DLG))

AGRITECHNICA is one of the three biggest international trade fairs devoted to agricultural machinery, and it is held in Europe every two years.

Dates November 12 – 18, 2017
Number of exhibiting companies 2,803(from 53countries)
Number of visitors about 450,000

3. About the award

Machine of the Year 2018

This award is given to the most noteworthy agricultural machine of 2018 in each category, based on a vote by 18 European mass media groups (mainly agricultural journals).
At the most recent AGRITECHNICA event, a product manufactured by a company in the Kubota Group won the award in the category of haying.
The previous awards won are as follows.

  • 2015: Machine of the Year 2016 - Kverneland 2500 i-Plough®
  • 2013: Silver medal in the Innovation Award event hosted by DLG - IsoMatch Simulator and IsoMatch InDemo
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