Through the following links, you can move to the menu or to the main text in this page.

New Year's Message from the President Aspire to Become an "Essentials Innovator for Supporting Life," Committed to a Prosperous Society and Cycle of Nature

January 5, 2021

  • This is a summary of messages aimed at Kubota Group officers and employees today.

Yuichi Kitao
President and Representative Director
Kubota Corporation

Last year began with the global outbreak of COVID-19, throwing us into an unprecedented, challenging situation. The resulting changes were not limited to the business environment, as the lifestyles of individuals were affected as well.
The experiences of the past year served as a remind of the Kubota Group's raison, our ultimate purpose as an organization that we are an essential business that supports the social infrastructure related to food, water, and the environment. The pandemic has inspired and challenged us to fulfill our mission and duties without interruption.
For better or for worse, COVID-19 is changing the face of our world dramatically. Accordingly we must attempt to predict the direction of the changes to come, locate potential shifts, and quickly respond so that we can stay one step ahead of such changes.

“GMB2030”is our new long-term vision that will start this year. As part of our long-term vision, we will aim to become an “Essentials Innovator for Supporting life,”Committed to a Prosperous Society and Cycle of Nature." To achieve this goal, we will develop and apply new solutions in the following three categories:

  1. Solutions to enhance the productivity and safety of food
  2. Solutions to promote the circulation water resources and waste
  3. Solutions to improve urban and living environments

As you go about your business going forward, I want you to develop a positive awareness of the three factors of ESG: Environmental, Social, and Corporate Governance.
When you have to make choices and decisions in your everyday business, please prioritize ESG in your criteria. To gain social acceptance as a sustainable business, it will be increasingly important to care for the global environment from a long-term perspective and have honest engagements with all Kubota Group stakeholders, rather than solely on improving short-term performance.
We are still required to be a cautious in the prevention of COVID-19, however, we must overcome this challenge and move forward in achieving the overarching mission of solving global issues related to food, water, and the environment. Together, as One Kubota, we can achieve our objectives! I hope you will join us in this endeavor.

Share This Article