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Kubota Group Showcases New Agri Concept at CES® 2024

January 19, 2024

The Kubota Group unveiled its New Agri Concept vehicle at CES® 2024, the world’s largest tech event, held in Las Vegas, Nevada, in January 2024.

Kubota Corporation (Head Office: Naniwa-ku, Osaka; President: Yuichi Kitao; hereinafter referred to as “Kubota”) has formulated its long-term vision "GMB2030," defining the role Kubota should play and the guidelines for the entire group in 2021. Kubota saw CES®2024 as an opportunity to promote its future-oriented corporate stance, and exhibited a concept vehicle, the New Agri Concept, as a part of the future of agriculture envisioned in GMB2030.

The vehicle is fully electric and capable of automated operation. Unlike current automated tractors, it does not require visual monitoring by humans, and can operate autonomously and safely based on information from cameras and sensors. In addition, while ensuring long periods of operation is generally an issue when adopting electric-powered industrial machinery, the vehicle has a quick charging feature capable of recharging the battery from 10% to 80% within 6 minutes.

The vehicle has been designed for a wide range of applications in the agricultural field, including wine vineyards. Its six independent drive motors and a standard three-point hitch allow it plowing, hauling, and a broad variety of other tasks.

The concept video shown at CES®2024 depicted a vision for the future of agriculture achievable by combining the vehicle’s capabilities with other cutting-edge technologies such as automated collection of farming data, advanced AI-driven analyses, and remote monitoring of farming conditions.

Moving forward, Kubota intends to continue developing superior products and providing solutions to enrich people’s lives and realize a sustainable society.


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