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  • Your Partner for Dry-Field Faming to Rice Farming

    Kubota is one of the few companies in the world that provides comprehensive equipment for both “Dry-Field Farming” and “Rice Farming”. Kubota has supported and continues to support people's daily lives by providing agricultural solutions in terms of products and services. Our history of agricultural machines is the history of the evolution of the agriculture industry in Japan, and has shown a strong commitment to the contribution of the industry's development and improvement. Kubota has been expanding that spirit abroad, by helping to boost the agriculture industry to the next level in other countries. One of the characteristics of Kubota is our hands-on approach. We have been working closely with farmers, contractors, and gardeners to create and support what they need to manage their fields. Kubota, as an “agriculture company,” not an agricultural machine manufacturer, will continue to work closely with them to design the next stage of the industry.

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    M7 — Tractor with 130 Plus Horsepower

    Our new M7 series tractor is a flagship model for large scale, dry-field farming, with a powerful engine of between 130 and 170 horsepower. Kubota aims to expand the large-scale dry-field agricultural equipment business in Europe and North America alongside Kverneland AS, a Norwegian tractor implement manufacturer which was acquired in May 2013.

  • Rice Farming Specialist

    As a company originating from Japan, where staple diet is rice all through its history, Kubota is the specialist in rice farming industry. The innovation of Kubota's farming technologies was in tandem with the farmers. Listening closely to their needs and their issues, we challenged ourselves with passion, what can we do to make the farmers' lives better. As a result, Kubota covers from “raising seedling”, “tilling”, “planting”, “harvesting”, “drying”, “husking”, “rice milling”, to “preservation.” Even the best way for “cooking” was researched and developed. Kubota continues to innovate itself as the professional of rice farming.

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    “Rice-Robo” for Rice Cooking

    Supplying good quality rice is important but educating people how to cook it, in a delicious way is also our mission as the rice specialist. Kubota developed “Rice-Robo”, a commercial-use automatic rice cooking system that operates at a top performance level. It has already been working hard in areas outside of Japan, such as Hong-Kong, etc.

  • Foresight into the Next Generation with ICT

    Kubota introduced ICT (Information & Communication Technology) to agriculture. KSAS (Kubota Smart Agriculture System), our innovative new system using ICT, collects data from Kubota's agricultural machinery and utilizes the data to support the optimization of rice cultivation with high yields and good quality. The combination of Kubota's high performance machinery and IT technology has resulted in an innovative technology, making “lucrative agriculture management” a reality. Today, Japan faces a decline in birth rate and ageing of the population. As a result, the number of farmers is decreasing which is regarded as a very serious issue in the Japanese agriculture industry. If agriculture can become more lucrative and efficient with such a technology, we may be able to attract the younger generation. It will always be our challenge to build the foundation for the next generation of agriculture.

    See Kubota Smart Agriculture
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    Development of Automated and Unmanned Agricultural Machinery

    Automated and unmanned agricultural machinery can enable farmers to work even while navigating sloped fields without having to hold the steering wheel. Kubota is also an industry leader in this field. In 2016 we launched a rice-transplanter with a keeping straight function and a tractor equipped with automatic steering, and since then we have improved their accuracy for practical use. And with the introduction of the Agri Robo Combine Harvester, in 2018 we finally released GPS-enabled versions of all three major farm products – tractors, rice-transplanters, and combine harvesters. We will provide support systems to help overcome the challenges of decreasing labor force and aging population to make farming more robust and profitable.

  • Reliable After Sales Parts, Services, and Maintenance

    After Sales Parts is to improve the uptime of products through Kubota's worldwide global network to our customers. We give importance to satisfy our customers by increasing the fill rate by enhancing the parts inventory of each local market.
    Kubota is at your service to keep your products running with high performance and efficiency, and with a longer life cycle.

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    China—Supporting Contractor's Great Journey

    In China, due to the broad crop fields, contractors help the harvesting where farmers cannot handle by themselves. They travel from north to south in harvest season, loading their combine harvester on their truck. To support the contractors' productive journey, Kubota support team follows them and provides services when the harvesters have problems. Furthermore, sometimes Kubota gives them some advice on harvesting and efficient routes for their journey.



Related Information

Kubota's technology and products have built a solid reputation worldwide. Even at the corner side of the world, you will find Kubota.

Kubota's research and development values thorough hands-on approach. As an agricultural and water expert, we challenge and attain the future of food, water, and the environment, realizing our customer’s needs.

This is the Kubota Global website. The Kubota Tractor Corporation (USA) website has moved to www.kubotausa.com. Please choose the correct website below to continue.

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