Focusing on exemplary efforts made by the Kubota Group in addressing global issues through its business activities, this report is easy to understand and will keep all stakeholders informed.

Kubota Group established a universal idea called "Kubota Global Identity". This identity represents our "Spirits and Attitude", "Commitment" and "Mission".

Kubota creates products that are useful for the development of the country and the society, and is also implementing the operational activities which would improve the economical, social, and environmental values.

The Kubota Group respects the culture and customs of all countries and regions and seeks to build relationships of trust through communication with local societies, while also working to be a good corporate citizen.

In order to contribute to the development of the society and the conservation of the global environment, we make communication with the stakeholders and establish a good, reliable relationship with them.

We maintain a safe and healthy working environment, work to improve workplace conditions, and respect the diversity and creativity of our employees and promote a vibrant work environment.

Kubota has made global and local environmental conservation activities the highest priority goal of its CSR management and is actively promoting it.