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Kubota Stories

Our mission is to provide solutions related to food, water, and the environment on a global scale.
Kubota is constantly taking on challenges in these three areas to meet demands worldwide, for better lives and a sustainable global environment.
Each of our innovative initiatives, technologies, products, services, and solutions has a story, with hopes, dreams, and most of all the passion of individuals behind it.

New AI Technology Adoption Anticipated through Strategic Partnership with NVIDIA

Kubota’s New Step toward its Vision of Completely Unmanned Agricultural Machinery

  • Kubota Press (Japan)

Food

Interview with Counsellor Eiji Tanimura, Ministry of Agriculture, Forestry and Fisheries

United Nations Food System Summit Challenges of Achieving the SDGs

  • Kubota Press (Japan)

Food

Interview with a Scientist who Promotes an Agritech Project Joined by 2,245 Teams Worldwide to Achieve a Safe and Reliable Food Supply

“I Want to Revolutionize Agriculture to Solve Food-related Problems”

  • Kubota Press (Japan)

Food

The Agri Robo Rice-Transplanter Makes Planting Beautiful

The “beautiful planting” that requires specialized skills is achieved using our automatic rice-transplanter. This will save both labor and effort and promote the expansion of smart agriculture in Japan.

  • Our Stories

Food

About Carbon Neutrality, Our Common Goal with the World

Toward a Carbon-free Society by 2050

  • Kubota Press (Japan)

Food, Water, Environment

Our Strategic Alliance with Microsoft will Accelerate Kubota’s Digital Transformation

Working toward New Customer Value Creation and Maximization in the Fields of Food, Water, and the Environment

  • Kubota Press (Japan)

Food, Water, Environment

In-House Production of Hydraulic Systems and Our Challenge in Dry-Field Farming

In-house production of hydraulic systems is the key to addressing precise and efficient farm work and Kubota has begun doing so as it takes on the challenge of officially entering the dry-field farming market.

  • Our Stories

Food

Documentary of Kubota California, U.S.A.

LA's path to an earthquake resistant water pipe network.

  • Documentary of Kubota

Water

Kubota’s Construction Machinery Gaining Ground in America

From the Front Line of a Market Brimming with Construction Investment

  • Global Index

Environment

Kubota’s Earthquake-Resistant Ductile Iron Pipes Protect Infrastructure From Disasters

The developer of durable materials, coupling joints, and construction methods. Kubota technologies have provided support for Japan’s water infrastructure through the creation of earthquake-resistant pipes with outstanding seismic resistance and long-term durability.

  • Our Stories

Water

Five-and-a-Half Years’ Assignment in Germany Taught Me Much

Kengo Ota
Group 2 (Europe), Sales and Marketing Department, Construction Machinery Division Kubota Corporation

  • Kubota People

Environment

From Asia to Latin America – Changing the World with Kubota’s Construction Machinery

Eriko Ogawa
Group 4, Sales and Marketing Department Construction Machinery Division Kubota Corporation

  • Kubota People

Environment

Kubota is Working to Realize “Better Agriculture × a Better Society”

Crossing 130 Years of Technology and Experience

  • Kubota Press (Japan)

Food

Kubota People – California, U.S.A. Water

  • Interview

Water

Documentary of Kubota Tanzania

Can rice be a salvation for food security in Africa?

  • Documentary of Kubota

Food

Kubota People – Tanzania Agriculture

  • Interview

Food

Aiming to Achieve Global No.1 Status in the up to 200 HP Range

Large Industrial Diesel Engine Model V5009

  • Kubota Press (Japan)

Environment

The Quest for Precision Farming

From the Frontlines in the Netherlands, Germany, and France.

  • Global Index

Food, Water

Exploring the European Continent with African Market in Mind

Mito Kanai
Area Manager
Kubota Membrane Europe Ltd. (KME)

  • Kubota People

Water

I Want to Become a Person Who Advances ICT-Mechanical Collaboration

Sakura Tomita
Instrumentation and Control Technology Center
(Human Resources Department trainee)
Wageningen University & Research (TheNetherlands)
Visiting Researcher

  • Kubota People

Food

Kubota Creates the Future of Agriculture, For Better Food and Better Lives

Kubota supports farms through visualization of agriculture! Our KSAS and combine harvesters, which fuse bi-directional ICT with industry-leading food production technologies, are boosting farm management and production efficiency.

  • Our Stories

Food

Documentary of Kubota Myanmar

What are the challenges Myanmar is facing for it's rapid growth?

  • Documentary of Kubota

Food

Kubota People – Myanmar Agriculture

  • Interview

Food

Kubota People – Myanmar Water

  • Interview

Water

Setting Out to Provide Exhilaration to Operators through Function and Design

Dry-Field Kubota M7001 Series Tractors Win Design Awards in Japan and Germany

  • Kubota Press (Japan)

Food

Universal Access to Safe Water for All

Assisting with SDG 6 on “Water and Sanitation”

  • Global Index

Water

Supplying Safe Water to his Home Country of Bangladesh - Taking on the Heavy Responsibility of a Pivotal Role in the Project

Hasan Jahir
Manager
Overseas Department
Kubota Construction Co., Ltd.

  • Kubota People

Water

Delivering Kubota’s Membranes to Countries in Southeast Asia Aided by Pivotal Trust Relationships with Customers

Ryo Sakaguchi
Development & Engineering Group
Membrane Systems Department
Kubota Corporation

  • Kubota People

Water

Kubota Engines Aim for a Clean Environment and a Better Life

Total performance that combines outstanding efficiency, energy-saving, and a true respect for users and the environment — these are the fundamentals for the ideal engine that Kubota constantly strives to achieve.

  • Our Stories

Environment

Documentary of Kubota Japan

Can Japanese agriculture evolve into a growth industry?

  • Documentary of Kubota

Food

India

Sustainable Economic Development in a Population Powerhouse.

  • Global Index

Food, Water

I want to give 100% to my job as a way of contributing to Kubota’s growth in the Indian market.

Rekha Paliwal
Group Leader & Manager
Admin/HR/Accounts
New Delhi Office, Procurement HQ (KIO)

  • Kubota People

A sense of contributing to societies in the global market strengthens motivations

Takumi Sato
Oil & Petrochemical Business Dept.

  • Kubota People

Environment

Continue the challenge - a new horizon will open up before you

Goshi Nakao
Materials Sales Dept.

  • Kubota People

Environment

Market-based stance creates optimal implement solutions

Yasuko Washio
Farm Machinery Implements and
Products Engineering Dept.

  • Kubota People

Food

Our Commitment to Conserving Resources and the Environment through Wastewater Purification

Our water recycling technologies generate new potential. Kubota aims to solve water-related issues with KUBOTA Submerged Membrane Unit™ that enables reuse of domestic and industrial wastewater.

  • Our Stories

Water

Documentary of Kubota Germany

What are the challenges for farmers in Germany, in order for them to sustainably work?

  • Documentary of Kubota

Food

France

The New Challenge of Solving Global Food Problems.

  • Global Index

Food, Environment

Think on your own, and take action “The philosophy of a salesperson of mini excavator”

Thomas Leflot
Export Sales Representative
Construction Machinery Division,
KUBOTA EUROPE S.A.S. (KE)

  • Kubota People

Environment

The developer’s point of view: Always visualize the user

Aya Motoki
Mgr. E501 Project Team
Tractor Engineering Dept.

  • Kubota People

Food

A New Tractor Exclusively Designed for Agriculture in India

With the wish in mind to “fill India with Kubota tractors,” we began our initiatives in the world’s largest tractor market with a keen understanding of the region's unique needs and methods.

  • Our Stories

Food

Documentary of Kubota U.K.

Is it possible to protect abundant water resources with methods suited to the town’s way of life?

  • Documentary of Kubota

Water

Myanmar

KUBOTA Opens New Doors in

  • Global Index

Food, Water, Environment

Making Products that Hold Up to Heavy Use —Our 7-ton Excavator Serving the Chinese Market

China’s economy is developing at a remarkable pace. Kubota is doing all it can to ensure durability and eliminate the fuel efficiency/power tradeoff in its construction machinery to meet the region’s unique needs and support infrastructure development.

  • Our Stories

Food

Documentary of Kubota U.S.A.

How can we protect the vast nature cherished by people around the world?

  • Documentary of Kubota

Environment

America

KUBOTA taking on the challenges of globalization

  • Global Index

Food, Water, Environment

Documentary of Kubota Singapore/Japan

Can we revitalize Japan’s agriculture with greater rice exports?

  • Documentary of Kubota

Food

Documentary of Kubota Middle East

How can we deliver a stable supply of water to a desert city without a river?

  • Documentary of Kubota

Water

Documentary of Kubota France

How can we help develop a city while preserving the old townscape?

  • Documentary of Kubota

Environment

Documentary of Kubota Vietnam

How can we be closer to the lives of Vietnamese farmers, even for future generations?

  • Documentary of Kubota

Food