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To Challenge, To Innovate

The Technology for the Earth and for Humanity. Its Evolution is the Footsteps of Kubota’s Strong Will. The Technology for the Earth and for Humanity. Its Evolution is the Footsteps of Kubota’s Strong Will.

From a grain of rice, a grain of wheat, a drop of water, to developing a country. Kubota encourages sustaining our beautiful earth environment and prosperity of our lives through its vast business area. Originating from casting, how did Kubota develop its technology? This is about the footsteps of Kubota’s strong will, to stand close to the environment and people, which led to Kubota to evolve its technology.

Our Stories

Each and every day, Kubota is focused on research to solve the world's issues related to food, water, and the environment. Read about some of Kubota's efforts to improve our Earth and our lives.

  • Combine
  • KSAS

Kubota supports farms through visualization of agriculture! Our KSAS and combine harvesters, which fuse bi-directional ICT with industry-leading food production technologies, are boosting farm management and production efficiency.

  • Engines

Total performance that combines outstanding efficiency, energy-saving, and a true respect for users and the environment — these are the fundamentals for the ideal engine that Kubota constantly strives to achieve.

  • Membrane Solutions

Our water recycling technologies generate new potential. Kubota aims to solve water-related issues with KUBOTA Submerged Membrane Unit™ that enables reuse of domestic and industrial wastewater.

  • Tractor

With the wish in mind to “fill India with Kubota tractors,” we began our initiatives in the world’s largest tractor market with a keen understanding of the region's unique needs and methods.

  • Construction Machinery

China’s economy is developing at a remarkable pace. Kubota is doing all it can to ensure durability and eliminate the fuel efficiency/power tradeoff in its construction machinery to meet the region’s unique needs and support infrastructure development.


Kubota releases Kubota Technical Report annually to introduce our latest technologies and products.

Feature Theme: No.51 Kubota, a Leading Company in Next-generation Farming with ICT

We have made “Kubota, a Leading Company in Next-generation Farming with ICT” the feature theme of Kubota Technical Report No.51, aimed at the realization of future agriculture. Kubota has expanded its field of vision from Japan to the world and worked sincerely on the development of agriculture. We have grasped the state of agriculture in each region, created the technology demanded by customers and rolled these technologies out in agricultural machinery while, at the same time, depicting the future of agriculture. Please discover our attitude of taking on the challenge of “future agriculture” with the technology we have accumulated over the 127 years since our founding through this Kubota Technical Report.

Global R&D Facilities

In order to comprehend the local needs and shape the needs in to products, our R&D centers are spread over the world.

Kubota Water & Environment R&D Center U.S.A. SIAM KUBOTA Corporation Co.,Ltd. Kubota Agricultural Machinery (Suzhou) Co.,Ltd. Sakai plant
  • :R&D Center
  • :Technical Center

The Evolution of Kubota Products

“Put your soul into the product you produce and instill
product value in its truest sense.”

Founder of the Kubota Group Gonshiro Kubota

Over 120 years, Kubota, starting as the manufacturer and sales of cast metal, has been developing a numerous variety of products for the Earth and for human lives.

Kubota R&D Movie

We want to create products that inspire our customers.This aspiration of ours generates new technologies and opens the door to new markets.
To constantly create new value in food, water and the environment.
This movie represents our passion in R&D.

And for the Future Agriculture

Due to the on-going global food crisis and decrease in the agrarian population, the integration of agriculture and ICT is gaining a great attention.
To ensure the stable supply of food and to spread the supply to all over the world, there are things that only Kubota could achieve.
With our deep understanding of agriculture and its machinery, we lead the fundamental transformation of future agriculture.
This movie represents our vision of how Kubota approaches to the ICT agriculture.

Related Information

View our corporate movies and TV ads, which introduces Kubota Group, our products and services, and our social roles.

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