Kubota and the SDGs
For Our Prosperous Future
Kubota’s Commitment to Harmony with Society
Since its foundation in 1890, Kubota has been pursuing its business based on the strong will of our founder, Gonshiro Kubota, to contribute to people’s lives and society through our business.
From domestic production of iron pipes that laid the groundwork for modern waterworks to agricultural machinery that has increased food production and saved labor, Kubota has been delivering what society truly needs in the form of products, technologies, and services.
From one grain of rice and one drop of water to the foundations of society and industry – the Kubota Group believes that its mission is to solve the issues of food, water, and the environment on a global scale, and to support people’s prosperous lives and the growth of communities as it works in harmony with society.
SDGs - 17 Goals to Transform Our World
In 2015, the United Nations adopted 17 sustainable development goals (SDGs) including “Zero Hunger” and “Clean Water and Sanitation” as a set of common goals for the international community.
We see that the direction of the SDGs is the same direction that Kubota should take as a company contributing to the world in the areas of food, water and the environment under the brand statement "For Earth, For Life."
Helping to Achieve SDGs through Business Activities
Having traveled through an era of building its business foundation while tackling social issues, then through an era of taking on tasks associated with the development of society, Kubota continues its mission toward becoming a company that addresses social issues on a global scale.
Through our business activities in the areas of food, water, and the environment, the Kubota Group will strive to achieve the SDGs, which are the world’s goals, by contributing to solving social problems for the sustainable growth of both society and the company.
By streamlining agriculture, the Kubota Group contributes to the abundant and stable production of food.
By enhancing water infrastructures, the Kubota Group contributes to the supply and restoration of safe water.
By enhancing social infrastructures, the Kubota Group helps to create and preserve comfortable living environments.
SDGs Shared Among All Businesses
SDGs: Kubota's Initiatives
The Kubota Group is committed to the fulfillment of the SDGs in areas throughout the world.
Satisfying the needs of the North American upland farming market, through the creation of synergies between tractors and implements
As a comprehensive small-sized construction machinery manufacturer, Kubota satisfies the booming construction
- Central & South America
Unsinkable, unbreakable tractors useful for rice farming
Multipurpose tractors demonstrating excellent towing performance and high durability against use under severe local conditions
Mini excavators supporting urban construction sites
Combine harvesters satisfying the needs of professional contract harvesters with appropriate performance and support
Tractors having served through much of the history of rice farming in the country, from traditional to machine farming
Wastewater treatment units responding to the growing needs for clean water in Southeast Asia
Large upland farming tractors supporting France, the greatest agricultural power in EU
Engines responding swiftly to global emissions regulations and serving as the power source of various industrial machines
Mini excavators playing an important role on narrow streets in medieval old towns
Wastewater treatment using submerged membranes blocking parasites and bacteria
Water pipes delivering water to people in deserts as a lifeline
Tractors satisfying the needs of fruit farms with low fuel consumption and excellent durability
Tractors that have achieved low fuel consumption, a key to growth in the agricultural field
* This section focuses on the SDGs most closely related to Kubota Group businesses.
The Kubota Group’s environmental initiatives are closely linked with the SDGs in many areas. Our plants and offices take on conservation initiatives including environmental management and reduction of environmental loads and risks. In the area of products and services, we are promoting environmental consideration throughout the product lifecycle, from design and development to disposal. The Kubota Group will continue to promote global activities to achieve the SDGs through its environmental initiatives.
Our Environmental Management
The Kubota Group endeavors to strike a balance between attaining business growth and contributing to environmental conservation, and strives toward ongoing symbiotic development with society through eco-friendly corporate activities.
The Group has set five basic categories for environmental conservation: “Tackling Climate Change,” “Working towards a Recycling-based Society,” “Conserving Water Resources,” “Controlling Chemical Substances,” and “Conserving Biodiversity.” Based on these categories, we are committed to the conservation of the global environment through products, technologies and services that address social issues in the areas of food, water, and the living environment.
Medium- and Long-Term Environmental Conservation Targets
The Kubota Group has formulated Medium-Term Environmental Conservation Targets for 2020 and Long-Term Environmental Conservation Targets for 2030. To achieve these targets, the Group is advancing systematic initiatives at both production and product development stages.
Examples of Activities to Reduce Environmental Loads
The Kubota Group aims to increase the satisfaction of its various stakeholders and enhance its corporate value by implementing the PDCA cycle in each category.
Involvement with Communities
Kubota conducts social contribution activities aimed at solving various problems in the areas of food, water and the environment.
Relationships with Our Customers and Employees
Based on the Customer First Principle, Kubota aims to offer products, technologies and services that exceed customers' needs, at a speed that exceeds their expectations. To this end, we seek what we have to do to maximize customer satisfaction based on the "Priority Onsite" perspective and put into immediate action whatever we can.
The Kubota Group promotes the creation of comfortable and motivated workplaces where employees can not only work safely and securely but also feel pride and satisfaction in their work, and consistently promotes women in the workplace through the expansion of occupational opportunities.
Setting the SDGs as a compass, Kubota continues to support the future of the Earth and humanity
Food, water and the environment are indispensable for human beings.
Setting the SDGs, the world’s common themes, as its compass, the Kubota Group will keep striving to realize the abundant and stable production of food, the supply and restoration of safe water, and the creation of a comfortable living environment through the global delivery of products, technologies, and services in those three areas.
It has always been and it will always be the same. Kubota will keep working to address global challenges and support the future of the earth and humanity in harmony with society.